Underrated: "A Lot Of People Just Think He Does Catchy, Street Records"
Tuesday, Aug 21, 2012 12:15AM
[Each week, SOHH asks two entertainment personalities to name who they feel is the most underrated emcee in hip-hop. After WC gave Westside Connection the crown last week, producer Mike Will Made It crowns Future SOHH Underrated.]
There's a lot of people I feel are really underrated, I would say Future is underrated.
Future is real creative to me and a lot of people just think he does catchy, street records. And sometimes they look over his capabilities. Not even look over, but really just not even know or [are] ignorant to the fact that he can make other type of records.
That's why I had to do the record "Turn Off The Lights" with him. I knew he was capable of doing that kind of stuff. As soon as he signed the [record] deal, I was like, 'Okay, it's time to do these other kind of records so they can see the other side too.'
His concepts and his melodies -- his whole sound is just brand new and professional. Sometimes a lot of people get scared of new sounds and people that sound too different. They're so caught up in sounding like the next person. Once you really enjoy music and you understand music, you'll be a fan of somebody's flow--a different flow, a different melody.
Future comes with a different flow, a different melody and all that different kind of stuff on every track. He really doesn't sound like anybody.
Music is all an art form and really what us artists do is express ourselves through the music. So the fact that he can express himself in so many different ways through the music and come with back-to-back bangers -- I feel like he's very talented and he's underrated.
But people are starting to grow on him. He's also new, so people are definitely starting to grow on him. Hopefully he continues to build that.
Atlanta's always been known for its strip-club anthems, but ATL producer, Mike Will Made It has taken booty-shaking bangers to a new level. From Ace Hood to T.I., Mike has worked with the best of them, and now he's teamed up with Juicy J, one-half of Three 6 Mafia, to drop the pole-dancing, bottle-popping staccato beat for "Bands A Make Her Dance." He's also worked with a variety of artists including Lil Wayne, 2 Chainz and more.
Check out Future's music below: