Guest Star: "They Just Kept Jabbing & Eventually We Just F*cking Had Enough"
Monday, Jul 9, 2012 3:30PM
[With the war of words far from over between Power 105.1's "The Breakfast Club" and Hot 97's "Cipha Sounds & Rosenberg" morning show, co-host Cipha Sounds tells SOHH readers how everything began.]
First of all, it's not a war. We're just fooling around with some people. I actually, I don't know. The radio war thing is a little different. Because "radio war" reminds me of Howard Stern and stuff like that, where there was just TV and radio, that's it. Now, there's all these other outlets.
From what I've seen, it got really personal. I'm from New York, so I saw the Marley Marl and Red Alert phase and the KRS-One and MC Shan rhyming for those DJs. I've been at Hot 97 since '97, '98, and I've seen [Funkmaster] Flex for years talk about all this stuff and people go against him and he knocks them down. This particular situation, I'm a peace-loving man, I don't like drama -- I avoid it at all costs.
It's just like a mosquito buzzing around you all night over and over and over. You swat it away, and it comes back like "F*ck this mosquito!" They kept saying little sh*t about us, little things, little jabs. And I'm like, listen: I know I'm funny; I want to do a funny morning show, and I got my dream job. I know there's other morning shows. There's other morning shows, there's other radio stations, there's other people. You just do you, and I'm doing me. Because of a chain of events because of where those people came from, some of them have a vendetta against Hot 97, and they just kept jabbing and jabbing, little jabs, little jabs, little jabs.
Behind the scenes, they were saying stuff about us still, I don't care because I'm a comedian and I laugh it all off. Then, it came to a point where they crossed the line. Even when I got suspended for the Haitian incident and they literally made it dangerous for me to go in the streets. They try and take that and turn it into a radio thing. That's fine. I f*cked up. I said a stupid joke on the radio. I apologized for it; I took my suspension. I would've took my firing if it came, because that's what happens. The game we're playing is dangerous.
Sometimes you say the wrong thing, and you can get fired. But, they use it as an opportunity to gain some momentum. And they should've. You should take f*ck-ups from the other team and use it against them, but for radio-wise, they made it dangerous for me to go into the streets. They were almost like, "Hey Haitian people, get him and his family." It doesn't matter, I have so many Haitian people, I squashed it right away. Oh, he's just trying to get ahead. He's just trying to get some light on himself. Everybody deserves light; everybody deserves a chance. It's all good.
Everybody says, "What? You need to kill him, you need to do this." I'm really just like whatever. But they just kept jabbing, and eventually, we just f*cking had enough. Just know the history of where you come from; pay respect. One of them is an out-of-towner. I'm born and raised in New York City. I'm fine with everybody coming here and making a name for themselves. But remember you're an out-of-towner. Remember you're a guest here. And I hope you get rich; I hope all of your dreams come true. Everybody has different dreams - I've lived my dreams twice over. Just pay respect to the New York City entity. I'm not saying pay respect to me, pay respect to the thing that is New York.
Then the other guy, he just f*cking hates this place. He wanted to do the morning show here, the boss didn't let him and I got it. I have no beef at all with him, in general. I liked the guy when he worked here--everything was all good. I don't think it is towards me. Nothing is toward me, really, except the Haitian thing. And then Angela [Yee], she was my co-host on Sirius, I wanted her to join me when I came here, but she wanted to do her own thing. And, she made a f*cking name for herself; it's great. She doesn't say anything about me, I don't say anything about her.
Me and her are friends, but since she works at the other station, I told her we can't be friends-friends. We're not going to hang out or anything. The love is still there, but I'm all for the competition, but they take it too far because they're not as clever as we are. They do the personal thing, but it's not personal. All I'm doing is telling the truth. All I'm doing is showing that sometimes you're not who you say you are. It's just about credibility. I never claimed to be a tough guy - I'm a guy that likes comedy, that likes hip-hop. I'm not about bottle-popping model clubs, they bore me, I like clubs where people dance. I like DJing in clubs where there are kids from New York City dancing and having fun and not worrying about which celebs are there.
In 1996, Cipha Sounds started as an intern with Wildman Steve and DJ Riz of New York's Flip Squad, and eventually Riz asked Cipha to spin at clubs with him as an opening DJ. Later on, the opportunity of a lifetime presented itself when Lil' Kim asked Cipha to go on tour with her. For a year and a half Cipha worked with Lil' Kim, the country and Europe. After he returned to the U.S., Hot 97's Funkmaster Flex asked Cipha to join his Big Dawg Pitbulls crew. Cipha became a mix show DJ on Funkmaster Flex's evening show on Hot 97, and he eventually got his own show called Cipha Saturdays at the same station. On Sirius Satellite Radio's Shade 45 channel, he hosted a show called The Cipha Sounds Effect along with Angela Yee, DJ Wonder and the Emoticon. He started the show in 2004, and his last show was on July 1, 2008. "Cipha Sounds and Rosenberg" airs mornings on Hot 97.