Singled Out: "The Violence That Goes On In Chicago Happens In Every City"
Tuesday, Jul 17, 2012 2:00PM
[SOHH highlights a hot record each week and offers a unique look at the track in Singled Out. After No Malice (formerly Malice of VA duo The Cipse) breaks down his track, "June," Chicago videographers DGainz and A Zae discuss their work in the Chi, Chief Keef's "I Don't Like," and their cities current role in hip hop.]
DGainz: I'm a producer and videographer. Some of the people I've worked with are Chief Keef and King Louie, I started off producing and then I worked my way into actually doing videos for tracks that I was creating with my little cousin and my brother.
A Zae: I've shot videos for Whoo Kid, Guerrilla Zoe, Keef ... and alotta Chicago rappers. Making videos wasn't something I always wanted to do, I just always watched videos, and I just started playing around on the computer trying to figure out how the videos were made. So I took it upon myself to learn how to do it. I started out doing little concert videos and editing them, and people started rockin' with me and I ended up making music videos.
Chief Keef's "I Don't Know Them" shot by A Zae
DGainz: I think the work ethic is different in Chicago, it's a whole different generation and sound right now. It's raw and I think people are finally getting to see the real Chicago.
A Zae: As far as the music -- it's entertainment. As far as the violence that goes on in Chicago happens in every city, but because of everything that's going on in Chicago they tryna bring the music down because there's more attention on us right now. But as far as artists, there really ain't no beef. For the most part, the people that are really out there in Chicago like King Louie, Chief Keef, Lil Reese ... it's like they all work together. There's certain groups and cliques, but everybody works with their own people.
DGainz: I think Rhymefest made a good point because there's so much killin' goin' on right now, but as far as the music, like Zae said, it's entertainment. It's up to you to either be inspired or be influenced.
20-year old video-grapher Zae representing Chicago in the Hip Hop Music Scene is years ahead of his time. While many students of the game attend Art/Film schools, Zae took a liking to not only watching visuals but making them. From a small start to playing around with Windows Movie Maker, Zae has taught himself more than the basic fundamentals of what a creative vision can be transformed into. As a result of shooting many major celebrities including 2Chainz, Lil Kim, King Louie, Chief Keef, Young Money and many other artist, Zae landed on tour with Drake, and hasn't missed a beat. "I enjoy working with different people and artist because they all have their own styles and I like to help them." His goal is to take videography to the next level and eventually direct movies.
Self-trained, DGainz and has released over 75 videos this past year and gained over 3 million views by the end of the year and 10 million additional viewers in 2012. DGainz has also has worked with major labels including Interscope and Sony to date and was recently interviewed by just had an MTV and featured in Spin Magazine for his major contribution to the new Chicago movement creating the spotlight on the city.
Check out the Chief Keef track "I Don't Like" f/ Lil Reese, shot by D. Gainz below:
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