Singled Out: "Labels Are Very Hesistant To Pull The Trigger On Records They Feel Aren't Going To Win"

Tuesday, Jul 31, 2012 12:10AM

Written by SOHH for Tha Bizness

[SOHH highlights a hot record each week and offers a unique look at the track in Singled Out. After Kid Ink rewound his "Time of Your Life" remix, Tha Bizness' Henny explains the science behind Chris Brown's "Strip" single.]

"Strip" was just one of those records. We've been constantly trying to push the singing back in R&B and taking beats that not necessarily have such a hard hip-hop vibe to them.

It's more so about trying to bring back a new jack vibe to it. For that record, we were in the studio with Chris and we started making these tracks where the beat would change right after the hook. We've started to put together our own signature sound.

Having that vibe and then the singing that Chris did over the record and Kevin McCall on the writing, it's just one of those things that we're trying to make sure that the next generation of artists coming out on the R&B scene are more interested in singing and not necessarily rapping.

I think we did this right after the BET Awards last summer. We got in there with him and usually what we'll do is rent out a few studio rooms out in Los Angeles and basically invite as many cats that we know and others to come and just vibe with us.

Usually around any type of awards ceremonies, there's always cats around trying to pop their head in and see what's going on in the studio. That's kind of how we started to do it.

A lot of people came through and we made a lot of good songs that night. It was one of those things where he put it on his mixtape first and we realized the mixtape it was on, for him, we weren't sure if he was going to put it on the album or not.

We did something that most producers would not do. We took some of our own money, before we took the record, and literally started getting it promoted and that was around last August to Power 106, KMEL and Hot 97 up there.

We wanted to get the record spinning because we knew it was a good record that could work for radio and we wanted to make sure it had a life span. We believed in the record and used some of our own money to promote it.

The next thing you know, the label got behind it and put some bread up and it ended up being number one. The story behind some of the songs is crazy but Dow had the vision and we took the records we had and really made something out of them.

These days, labels are very hesistant to pull the trigger on records they feel aren't going to win. That's kind of how the whole "Strip" record came together.

Born and raised in Seattle, Washington, the production duo, who are cousins, were inspired by artists such as Teddy Riley, DJ Premier, Mannie Fresh . Upon graduating with a degree in Business Management from Morehouse College in Atlanta, Dow returned to Seattle, searching for an opportunity in music, while putting his degree to good use. Ultimately it was his biggest influence, a member of the original Rock Steady Crew, that allowed Dow to see deejaying as an actual art form, inspiring him to launch a career in music. J-Hen however, had been focusing more on being a keyboardist and producer. Realizing they had reached a certain level in Seattle that couldn't be surpassed, they decided to take their career's to the next level relocating to Los Angeles in 2002.

Check out "Strip" below:

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