News: Jay-Z Gets Buzzed By Wifey, Beyoncé Calls Up Jigga In New Ad [Video]
Wednesday, Jul 25, 2012 5:49PM
Rap mogul Jay-Z is fueling up the marketing side of his recent Duracell Powermat business venture by appearing in a new advertisement for the latest high-tech gadget.
Young Hov makes a brief appearance at the end of Duracell's new commercial.
Jay-Z and Beyoncé have kept their relationship out of the spotlight, but Mr. Carter acknowledges his superstar wife in a commercial for Duracell Powermat. The Roc Nation mogul, who serves as an investment partner in the company, makes a cameo in the black-and-white clip. A young man keeps his iPhone charged throughout the day using the Powermat. While at the club, a phone rings and the caller ID says "B." He reaches out to pick it up, but it turns out to be Jay-Z's phone. Sorry dude. (Rap-Up)
Reports of his partnership with the popular company emerged around mid-June.
Jay-Z is linking up with Duracell and Powermat to act as a spokesperson for "Wireless Power Nation," a phone charging system that will be installed on tables and bars in coffeeshops, restaurants, clubs, gyms, and public venues across the country. Currently, Jay-Z has the service available in his 40/40 Club in New York City. The revolutionary technology allows patrons to charge their phones by simply placing their cell phone or wireless device on the table. Duracell and GM have already used the technology on the Chevy Volt as well, so it is likely that consumers will see this technology in more and more cars in the near future as the technology becomes less expensive and demand increases for the convenience. (STL American)
Both Jay-Z and Duracell Powermat CEO Ron Rabinowitz previously released statements on the new venture.
"Mobile devices have become essential tools in business, entertainment and managing our social lives," said Shawn "Jay-Z" Carter, an investor in the Duracell Powermat joint venture. "Being able to charge wirelessly is a necessary step into the future." "All they will need to do is put their phone on the table, same thing they normally do. The only difference is that now, their smartphones will get charged from the table," said Duracell Powermat CEO Ron Rabinowitz. (Fox News)
Despite the hype, reports claim this technology has been around for quite some time.
The Powermat charging system is not new. In fact, it's been around for a few years, and has proven to be pretty simple and convenient, but the cases are cumbersome and bulky. A "mat," called a Powermat, is plugged into a wall outlet and provides wireless power. Simply lay your Powermat-enabled phone on the mat and you'll hear a "ZZZT" noise as it connects wirelessly and begins charging. There are competitors out as well. Energizer has a similar system that works with the Qi wireless charging standard. (Mashable)
Check out the Duracell Powermat commercial below: