Singled Out: "I Was At A Point Where I Wasn't Dropping Any Content. Period."
Tuesday, Jul 31, 2012 4:00PM
[SOHH highlights a hot record each week and offers a unique look at the track in Singled Out. After Tha Bizness' Henny explained Chris Brown's "Strip" single, producer Chase N. Cashe keeps it one hundred for his "Ode to the Real."]
To keep it real, "Ode to the Real," honestly started from my view of the rap game right now.
I don't want to say I'm the Al Sharpton of rap but I'm 24 and I've been around since I was 17. I pretty much worked with everyone that everybody idolizes early, early, early in my time. I worked with my idols back when you could "at" them on Twitter and possibly work with them.
I kind of felt like a lot of sh*t was fake. Like a lot of people would just wake up in the morning and go on Tumblr, see what the latest trend was and then adapt to that. My whole thing to me, as it's stated in "Ode to the Real," I write everything from a self-perspective.
It's produced by Tha Bizness and I go everywhere with [producer] Dow [Jones] and we talk all the time. We're known as very outspoken people to most industry people that know us and I just felt like that was a song I just wanted to put out there.
That's just where it comes from. I try to make music that people can relate to. I feel like it's one of those songs you can start your day off to. I start my day off with it all the time. It's one of those songs you can play in the morning if you're feeling in a rut and you have somebody tell you you can't do it because you don't have enough money.
It's to help you realize that you can still get anything done and realize that after you've accomplished it, people will still f*ck with you afterwards.
I shot the video because I was at the point where I wasn't dropping any content. Period. That's scary to me and we're in times where everyone is just dropping music all the time. But me wanting to be strategic, I had other videos I planned on dropping for another project but I had a lot of people coming up to me talking about "Ode to the Real" and I just sat down and thought about it.
It was just some sh*t that I wanted to be creative but it didn't really take a long time. It was like from 3 a.m. to 6 a.m. I left the studio, went to the spots and just shot that sh*t. We had props here and there that we keep around because there days, it's at a point where you might just have to shoot a video whenever.
We're constantly professionals but that's why the video looks like it may have been done over time.
At age 17 the budding beatsmith had a chance online meeting with future production partner Hit-Boy of the already established Surf Club via popular social networking website MySpace. After exchanging pleasantries, Hit-Boy invited Chase N. Cashe out to Fontana, California, an uncalculated leap of faith for both sides that would go on to spawn chart topping music and most importantly a lasting brotherhood. Now with a Grammy-nominated platinum single under his belt (Lil' Wayne's 2009 collaborative effort with Eminem, "Drop The World), Chase N. Cashe is stepping from behind the production helm and into his new comfort zone -- in front of the world.
Check out the "Ode to the Real" music video below: