5 Reasons Why You Should Buy...: Coco & Breezy Eyewear: "My Customers Are Fashionable: Beyonce, Lady Gaga, Nicki Minaj, Miguel, Theophilus London, Selita EBanks...."
Thursday, Jul 5, 2012 2:00PM
[With those summer sun rays in full effect, what better way to protect your eyes and stay looking fresh than with a pair of swagged out shades? Today, the Coco & Breezy Eyewear creators are giving your their Top 5 reasons in a live, free shades giveaway Q&A Twitter chat with SOHH at 1 PM EST! Be sure to keep up with the interview by following @sohh @sohhdotcom @cocoandbreezy and look out for your chance to win!]
[Follow @sohh @sohhdotcom and @cocoandbreezy for your chance to win!]
Here we go! @cocoandbreezy : what five words would you use to describe your brand?
@SOHH esthetic, 2020, Tells a story, Risky, Wear-able Art.
@cocoandbreezy nice. What would you say is the main inspiration behind youd sunglasses line and when did the brand begin?
@SOHH As kids we were always misunderstood growing up in Minnesota. Our parents let us be different but others didn't understand...
@SOHH , so we created eyewear to block ourselves from making eye contact with these people that didn't understand us!
@SOHH We designed our 1st pair of studded eyewear in 07' ish for us, and we made it a brand in 09.
@cocoandbreezy Being different is key these days. What influenxed the 2 of you to start as sunglasses brand over anything else?
@SOHH Its all about having a niche when starting a brand then branching out a little at a time. Eyewear is our niche.
@cocoandbreezy what would you say ard the top 5 things that set you apart from other eyswear brands?
@SOHH Quality, Brand Equity, Unique Design, Structure, Branding.
@cocoandbreezy so with that in mind, whay do u thknk would make consumers look to purchase ur brand over say a versace or gucci?
@SOHH We are two separate markets with different demographics. My customers are fashionable, and would want to buy Us and Versace.
@SOHH - Beyonce, Lady Gaga, Nicki Minaj, Miguel, Theophilus London, Selita Ebanks, Tyler(Neon Trees), Kelly Osbourne + more.
@SOHH We always new we had something in our hands, but we also know we are still growing. We are excited to work smart for more.
@cocoandbreezy well there you have it! Pure style from @cocoandbreezy. Thanks for doing this today!
@SOHH Thanks for having us!
SOHH/Coco & Breezy Contest:
Wanna get hooked up with your own shades? Here's what you gotta do:
2 - Beginning around 2:30 PM EST, check out SOHH's Twitter accounts for questions based on the live Twitter Q&A. Make sure when you answer the question you mention #SOHH5 and @cocoandbreezy in your response. G'luck!
Check out a preview of the "5 Reasons" Q&A below: