5 Reasons Why You Should Buy...: Airwalk: "Our History Is Skate, But Airwalk Has Expanded Into Other Sports & Lifestyle Throughout The Globe."
Friday, Jul 27, 2012 12:30AM
[After celebrating 25 years, Airwalk recognizes its "iconic" presence and continued longevity in the sneaker and lifestyle realms. Appreciating their "versatility, history and authenticity, Airwalk is here to tell you the top five reasons their brand is a must buy.]
1. All About The History
We're an authentic brand with more than 25 years of experience in the business. We've been around since the start of skate[boarding], and we are still here today. I think that says a lot about the brand's staying power. We celebrated our 25th anniversary last year, [and] It was amazing to go back and document all of the athletes, shoes and cultural pieces that Airwalk has been involved with over the years.
2. Limited Editions
We're working on a limited edition shoe to celebrate the Already Famous campaign. We are calling it the Famous ONE. It's the classic Airwalk ONE silhouette with an Already Famous style. It will launch on Airwalk.com in August.
3. Hip-Hop Meets Skate
What's going on in the urban skate movement is compelling to us right now. The excitement and outlier sensibility that seems to define the New York City skate scene is just testament that skateboarding is still young, growing and entwined with street culture. Airwalk's involvement is a natural progression for the brand, but it's also our way of letting this new generation of skaters know that Airwalk is here and not going anywhere.
4. Accessible Through Time
Airwalk was one of the first brands in the board sports space to expand lifestyle distribution in the 1990s. The brand pioneered a democratized concept that was fairly new at the time. Since then, we have continued to make the brand more accessible through our broader distribution and created a great product at value-oriented price points.
5. Sports Icon
Our history is skate, but Airwalk has expanded into other action sports and has lifestyle apparel and footwear sold throughout the globe. [The brad] has grown to become the largest and most successful it has ever been, as it is distributed in more than 100 countries today. Although we have grown, Airwalk will always stay true to our roots in skate.
You Decide. Will cop some new Airwalks this season?
Wanna win your own pair of Airwalks? Here's what you gotta do:
2 - Beginning around 1 PM EST, start checking out SOHH's Twitter accounts for question(s) based on Airwalk's five reasons. Make sure when you answer the question you mention #SOHH5 and @airwalk_online in your response. G'luck!