5 Reasons Why You Should Buy...: Alpha Industries: "Alpha Designs Are Universal & Timeless... We Have Over 50 Years Of Experience In The Business!"

Wednesday, Jun 27, 2012 12:00PM

Written by Written by Amber McKynzie for Lee K. Aaron

[After manufacturing military clothing for branches such as the U.S. Department of Defense, Alpha Industries merged their "official" attire with a customized, modern look for commercial clothing--a look everyone can wear. Now, the military apparel distributor is thriving with their everyday style. Read Lee K. Aaron's--Alpha Industries President--top five reasons to buy AI's Spring/Summer collection.]

1. No. 1 In Military Apparel

We're the preeminent manufacturer of military-inspired fashion outerwear and apparel. We're always sure to incorporate Alpha's military heritage into our jackets--whether it's in an accent or taking into account an entire design and updating it.

2. A Fashion Legacy

We have over 50 years of experience in the business! We're a storied brand with a rich history. What sets our line apart from others is not only our roots--manufacturing outerwear for the U.S. Department of Defense, etc--but that we've stayed true to our heritage all these years, and have managed to create modern pieces that are still timeless.

3. Military To Commercial...Clothing For All

[Our] product is made today to the same quality standard as we have always made for the US Military. Alpha's segue way into the commercial market unofficially began in the 1970s. Previously, Alpha would sell surplus stock of military garments to Army-Navy stores. Word of mouth caught on about Alpha's jackets, which were made with the same quality and materials as the clothing for the military, so people began wearing the jackets for everyday purposes. By the '80s, [we] accrued significant commercial business, and continued to invest in it and grow it internationally.

4. Affordable Price Points

Prices are right on point - there's something for everyone in any price range. Alpha fans--old and new--really love it. It's something fresh and different. Our Bunker Jacket is also new for Spring/Summer - again, it's great for warmer weather, especially with an under-$100 price. It's a fun, bright piece, available in yellow, blue and black.

5. Universal Style

Alpha designs are universal and timeless. The variety of our product this season is really something special. We have some great updates to classic silhouettes like the M-65 Field Jacket and MA-1 Flight Jacket. Our MA-1 Lite is a twist on the iconic flight jacket. Our Spring/Summer '12 version features a lightweight nylon outerwear and soft jersey lining - it's perfect for the warmer weather and cooler summer days.

You Decide. Will you purchase the former military clothing distrubtor's commercial line?

To purchase Alpha Industries classic material, just click here.

SOHH/Alpha Industries Contest:

Want to win Alpha Industries clothing? Here's what you gotta do:

1 - Follow @sohh and @sohhdotcom

2 - Beginning around 1 PM EST, check out SOHH's Twitter accounts for questions based on Lee Aaron's 5 Reasons you should purchase Alpha Industries apparel. Make sure when replying you include the hashtag #SOHH5 and @AlphaIndustries in your response. G'luck!

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