News: T.I. Stays Schemin' On 'Billion Dollar' Hologram Plan, "There May Be A Market In The Future To Buy A Show In Your House"
Friday, May 4, 2012 3:00PM
While the hype behind a much-publicized Tupac Shakur Coachella hologram has died down, Grammy-winning rapper T.I. recently took the idea a step further by offering up a possible billion dollar extension.
Although merely talk and speculation, Tip constructed a possible way he could see similar holograms becoming a money-making business.
"I do think there may be a market in the future to buy a show in your house for you to duplicate the same thing I do on stage," he said. "I'd do it across your living room floor as a hologram. I could be able to sell [it to you for] $250-$300. If I sell 1,000 or 100,000 or a million I would clearly be in the billion mark before I anticipated." Tip took his idea a step further, imagining the 3D concept as a feature in cars. "If, instead of playing a CD or iPad in your car, you can actually put a hologram on your dashboard and watch me run across," he laughed before adjusting his position. "It may not work well for driving. It may have to be in the back seat." (CBS Local)
Last month, the "King of the South" called the Pac hologram a memorable hip-hop moment.
"I think it adds to the experience of a show, man. I think it's technology used to benefit the consumer when they come to a concert," T.I. said in an interview. "Basically, it was an 'Oh sh*t' moment. .... I'm really thinking, 'Wait a minute - if I could get this same technology to perform in three cities at one time, then that's another stream of revenue!' I could do six shows a night in six different places." (Shade 45)
Former Pac nemesis Nas even recently co-signed the hip-hop occasion.
For Nas, the hologram was a reminder of the fallen rapper's cultural significance. And who better than West Coast legends Dr. Dre and Snoop Dogg -- who are celebrating the 20th anniversary of Dre's "The Chronic" later this year -- to herald that message? "It makes sense that Dre and Snoop would bring him out -- they are kings in the hip-hop business, and they prove it time and time again," says Nas. "That's what it's all about. We love Tupac, the world loves Tupac, and he's one of the greatest hip-hop artists who ever lived. He deserves that, to be celebrated like that and remembered like that." (Billboard)
Following the hype of the performance, West Coast producer Dr. Dre spoke about the eye-catching set.
While nothing has been made official, Dre said, "I think everybody's in love with it right now. We're having fun." The rapper-producer noted that the current technology only allows for flat projections that appear three-dimensional from the front, but he said he's "working on some new and different things for the future." He also mentioned how he hopes other artists will be able to bring out their favorites in hologram form: "Hopefully we can see Jimi Hendrix and Marvin Gaye . . . Let's see what happens." Following the success of the performance, there's been plenty of talk about the possibility of taking the Tupac hologram on tour. (Rolling Stone)
Check out a recent T.I. interview below: