SOHH Whatcha Think: Inside Scoop On Kanye West Film Hits The Web

Thursday, May 24, 2012 9:22AM

Written by Jeezis Peace

Kanye West is attempting to stretch his creative wings yet again, the Grammy Award-winning artist debuted his short film, Cruel Summer, earlier this week at the Cannes Film Festival.

[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]

The film, which stars Yeezy protege Kid Cudi as a young man determined to find love while avoiding a life of petty crime.

Kanye West can say that his directorial debut played at Cannes. In a tent, in a car park, 40 minutes walk from the Palais, but it played here. The red carpet at the premiere for Cruel Summer - a 30-minute short presented across seven 20ft square screens - ran directly past a cluster of photographers before stretching towards the sea on its way to the screening room. West (and guests including Kim Kardashian and Jay-Z) walked the important part. The cameras clicked and registered the moment. Kanye cut across the bays to his seat. Made in association with the Doha Film Institute, Cruel Summer stars West's GOOD Music protege Kid Cudi as a bloke of bad stock. Dad was a car thief - Kid's desperate not to follow in his footsteps, so instead he walks through a sparkly purple door into the middle of the desert. Men on horseback arrest him. He's taken to a palace full of fruit. A blind girl plucks a giant guitar string. Cudi's wrapped in bandages. A hawk flies. In, ultra, slow, motion. Cudi resolves to cure his love of her blindness. The cure for blindness is a remix of a song by Coldplay.(The Guardian)

West told reporters he chose to share the film on several alternating screens to give viewers more than the average film watching experience.

"It related to a post-Steve Jobs, post-Windows era, where we're always on our BlackBerry in a ball game or at the movies," West said. "I was very particular about having the screens separate, where your mind puts the screens back together, the way you put memories together. I'm not the best director in the world, but I had an idea that I thought would be amazing to inspire people, like a dream of one day this being the way people watch movies. You know, [Quentin] Tarantino doing a movie like this or a horror movie like this, animation, 3-D ... in this form that surrounds you. People want to go back and see it more and more because they missed something to their left or to their right, and it feels more like the experience of life."(MTV)

Now that the details of West's artistic vision are out there, you let us know: Are you interested in watching Cruel Summer? Even if the film doesn't garner rave reviews, Yeezy has another trick up his sleeve -- his G.O.O.D. collaboration album set to drop later this summer. Peep a short clip of Big Sean discussing the upcoming GOOD Music album below:

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[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]

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