Pulse Report: Rick Ross Outgrows Boss Status, Summer Jam 2012 Line-Up Fizzles, Birdman Flies High On Everybody
Friday, May 4, 2012 12:15PM
In this week's Pulse Report, doggies, we take a look at why Rick Ross should finally be given elite status, scratch our heads over Hot 97's Summer Jam 2012 line-up, applaud Birdman for staying high and oh SOHH much more!
[Editor's Note: The views of this column do not necessarily reflect those of SOHH.com]
1. Welcome To The Club
Doggies, doggies, doggies. Funny how time flies, huh? It was back in 2010 when I infamously declared to y'all that Rick Ross was the NEW version of Notorious B.I.G. Yeah, I know I get on doggies that make those types of statements, but when you consider the swag, the appearance and just everything that's attached to Rick Ross, how could you not imagine Biggie having those same qualities in 2012? There's just no other way around it. It's those cold, hard facts like the Coors commercials y'all see during those NBA Play-Offs games. Despite the constant disses y'all served up at me, looks like I was right on point. It took him building a team that was bigger than Triple C's (sorry, but that was just a horrible crew from the start, I'll admit it.) and an alignment to Diddy to help Ross reach, yeah, y'all guessed it, ELITE status. Actually, nah, let's let the real hip-hop power makers back all this up:
Lyor Cohen On Rick Ross:
"He has the biggest office in the world; that's called the streets," Cohen said, along with revealing it has been nearly 20 years since publicly speaking at a press conference." (SOHH)
Swizz Beatz On Rick Ross:
Swizz Beatz later came out saying, "My conversation with him is like a conversation with Nas or a conversation with [Jay-Z]...Ross is humble. He's trying to get to the next level. People forget that hip-hop started off as a rebelious movement. I just wanna commend a bawse for doing bawse things and keeping it real." (SOHH)
Diddy On Rick Ross:
"Everytime you hear that Australian girl saying Maybach Music, your d*ck gets hard, or at least my d*ck gets hard," Diddy said. "His actual records off his mixtapes are so hot that they get on the radio without any promotion. He is the hottest rapper of this generation -- he's like a jazz singer or a soul singer or a gospel singer. It just touches your heart in that way. He's a genius to me, he's my brother, I know he will go down in history as one of the greatest record men. I knew he was a great one and I didn't give a f*ck what everyone else was saying. And now they all on ur d*ck! He's an artist that's gonna change the world." (SOHH)
^ OK, so maybe Swizz Beatz isn't the mogul-type compared to Puffy and Lyor, but y'all get the point that I'm trying to make. Doggy called a PRESS CONFERENCE and had doggies all over the Internet bugging out. LOL. From signing Omarion, officially, to announcing album release dates to having all these doggies out there to make speeches? That's bigger than "Boss" status. Doggy has hit mogul status. That's a fact.
^ "Press conference" or panel, doggy still had a strong cast of doggies out there. Big moves.
2. Get In Where You Fit In
SMH. SMH. SMH. Doggies, I know most of y'all think I wake up with an attitude but it's actually just the opposite. I really try to focus on having happy thoughts and living life to the fullest, but this week's Summer Jam announcement? STOP IT. Rather than just copy/paste the line-up in here (which I'm still going to do), I'm going to give y'all my personal thoughts on why I'm not feeling the line-up. Who knows, maybe more doggies will come through but from what we have now? Ehhhh.......
Moments ago, New York's Hot 97 crew officially announced the line-up for this year's Hot 97 Summer Jam. As always, fans can expect a star-studded cast, with Waka Flocka Flame, French Montana, Maino, Tyga, 2 Chainz, Mavado, Young Jeezy, J.Cole, Trey Songz, Big Sean, Wale, Meek Mill, Rick Ross, DJ Khaled & Friends and Nicki Minaj all confirmed to perform at the one-day showcase. (Soul Culture UK)
^ Really, doggies, really? No Diddy? No Nas? No Jay-Z. No 5-0 Cent? No Lil Wayne? No Kanye West? No Jadakiss or The LOX? No T.I.? No Ludacris? No Hologram 2Pac? LOL. OK, now here is my stance with the doggies that they have listed:
^ HOT. No problems. In fact, I actually gotta CO-SIGN this b/c it's a good look and you can expect Ross to bring out the entire team.
^ COLD. Let's be honest, doggies. Her album is not pushing units. Don't let that "Top 10" rundown fool you. She's barely over 300K and hasn't been at No. 1 in a LONG MINUTE. If y'all ask me, Nicki's reaching here, trying to get some more album promo. But I'd still like to see her and that fatty. Just saying.
Waka Flocka Flame
^ HOT. Can we be honest for a minute, doggies? At this very moment, Waka Flocka is hotter than Lil Wayne. Yeah, I said it. The energy doggy's got? I am behind this.
Maino/Tyga/Trey Songz/J. Cole
^ COLD. You can argue that Tyga still has a buzz, but I'm still tight over that Trayvon Martin punchline. Other than that, these feel like straight certified fillers.
^ COLD. Are y'all kidding me? Are we supposed to believe these doggies wouldn't be there if Rick Ross was performing? LOL!!!! How dare Hot 97 put them in there as performers. LOL!!!
^ MILD. Truth be told, unless Sean brings out Kanye West, this is gonna be a funky performance. Doggies aren't trying to dance to "A$$" anymore, it's COLD out here in New York! LOL. Now if he brings out Nicki though.... Hmmmmm.... LOL.
DJ Khaled & Friends
COLD. Let's face it doggies, Khaled's friends consist of Flo Rida, Ace Hood and some other doggies. Who else, T-Pain? SMH...
3. Doggy of the Week: Birdman
Doggies, did we really have to scratch our heads about who would be the "Doggy of the Week" for this week? Hands down Birdman a.k.a. Baby a.k.a. Bryan Williams, WHATEVER you want to call him, doggy had things on smash. What Rick Ross accomplished in a single press conference, Birdman stretched out over a period of days and made it all seem like it was NOTHIN' (kinda like that N.O.R.E. song from back in the day.). LOL. Let's skip breaking down each thing he did and jump right into it. Give this doggy the bird, man!
"Sh*t happens, bruh. All I can do and all we can do as a brand is just support him. When a n*gga doing time, it's important that families be there," Birdman said in an interview. "That's when you see who means something to you in life, when you down. We gon' be there with him. We been there before. We know how that go. We do as much music as we can before he go, if he have to go, but besides that, when he come home, it's right back at it. The same day that concrete touch, the same day we putting out music." (Complex)
^ Doggies have to give props to Birdman right here. This is probably the equivalent of the Derrick Rose situation. There's a potentially big, bright future waiting for Mystikal and it gets completely set back with bad news. But does Birdman cough up excuses or cry? Nahhhhhh.
"We do music for people who appreciate it," Birdman said in an interview when asked about the perception of Lil Wayne falling off. "That's all we can do. Keep working hard, keep grinding. Everybody is entitled to their opinion but we do what we do. We sell millions of records. Ain't nobody ever put up the numbers we put up. That's one to a million. That don't really matter matter." (Complex)
^ Only a doggy like Birdman can boast about record sales these days. No other doggies are really pushing units outside of the Cash Money camp. Drake. Nicki Minaj. Lil Wayne. Name another doggy pushing those types of numbers. CO-SIGN, Birdman.
"YMCMB start and stop with Wayne; it ain't no YMCMB without Wayne," Birdman said in an interview. Birdman wouldn't confirm the exact figures in the deal, but he made it clear that when it comes to Wayne, who he considers a son, the sky is the limit. "The type of situation we did never been done in urban music; it's probably the biggest deal ever in urban music," he said. "I'm blessed to even do that -- whatever my son want, he can get. It's all his anyway, so it don't really matter to me." (MTV)
^ Let's be honest, doggies. I seriously think that Lil Wayne doesn't get the amount of money we all think he gets. I can't see Birdman just giving doggy blank checks b/c if that was the case, wouldn't Lil Wayne be on that Forbes list every year? LOL. Just saying. Big bucks, big talk, Birdman.
"I'd like to let the world know that Khaled's brand, which is We the Best, is officially signed to YMCMB and the first act coming out that umbrella ... will be Ace Hood," Birdman said. "I always wanted to have a chance to work with Ace Hood. We wanted to do it right, set it up right. I think Ace Hood is a superstar. I love his work ethic, I think he's a very talented young man and he gonna be a big superstar in this business and I wanted to be the one to help him become that. It was important to me." (MTV)
^ Doggies, do y'all realize what is going down? The Cash Money roster is SICK!!! Say what you want about Ace Hood selling units, but the power that's over there now? Multiple what the Miami Heat did in 2010-2011, they could be a couple last pieces away from that championship.
"We start shooting that in the fall," Birdman revealed to XXL. "That's the whole team, that's like a 2012 Balla Blocking. The Rich Gang movie is about the team. Everybody is going to be the star of it, but Wayne will be the center of it. It's about the team, everybody that's on the label. ... I would like them [to] just be themselves. I'm not gonna tell no n*gga to go to acting school. Just be yourself. We're excited as a brand about it. Tyga, everybody is like, 'Stunna, let's do a movie.' We got a few of them lined up and we gonna shoot them." (XXL Mag)
^ I give up. Doggy OWNED this week. LOL.
4. Mrs. Butterworth: Vickie 6
Doggies, let's be honest, do I even need to give y'all a reason to want and check out the week's sultry Mrs. Butterworth pick? LOL. Just for this week, let's see what happens when I don't. In other words, welcome the one and only Vickie 6 to the Mrs. Butterworth family. And yes, the "6" is representative of LeBron James. Sorry doggies, but after Amare Stoudemire pulled that punk injury move, my respect for the Knicks is GONE. LOL. Bandwagon status! LOL.
^ Still thirsty, doggies? I gotcha. Enjoy some more visuals of Vickie right here:
UPDATE! Doggies, the videos got pulled from YouTube. SMH. This will have to hold y'all over! LOL.
5. "Doggies Say The Darndest Things"
LOL!!! Let me tell you doggies something. In most cases, I use "Doggiest Say The Darnest Things" to blast a doggy. BUT, in this week's case, it's out of pure comedy. I'll let y'all guess who I'm really putting on blast and who's remarks were just too funny not to get blown up. LOL. Let the mystery begin!
"You know what happened? Around the time I did "U.F.C.," that was actually a record I was making for the [upcoming] Awesome EP. Kristina Rose is just a friend of a photographer of mine. Obviously if you're a big fan of me, you know I'm a fan of porn. Kristina Rose was basically in the area and my boy was like, "Yo, Kristina Rose want to come up and say what's up to you." So I was like, "Yeah, that's cool. She can come through and we can burn one." Of course she comes through and we smoke and we hang out. Even though I'm a big fan of porn, it's like being a fan of Angela Jolie. So you know she's the most sexiest woman in the world, you still want to have a conversation with her and chill. I was working on "U.F.C." at the time and I was saying, "You f*cking crazy, you f*cking crazy."
"Not all money is good money," Swizzy said in an interview with DJ Envy, Charlamagne Tha God and Angela Yee. "You've got to know when to be like, 'Nah, I'm cool on that' because you might get the biggest check ever but it might set you back on a respect level, on a creative level, on so many levels that you've got to monitor what you're doing. ...[Expiration date for rappers?] Yeah. When the artist stops being, you know, in love with what they're doing. What happens with artists is they get stuck in their old ways. A lot of artists are scared to move onto something new, a lot of producers are scared to move onto something new. I'm chasing something new. ... Sometimes doing you too much, it can box you out."
Ever since being plucked from a night club in London in 2009 by Roc Nation, Rita Ora has been in the studio crafting her untitled debut album, which has been a learning experience in itself. "When I signed to Roc Nation, I was 18. At 18, I was basically singing anything [and] talking about something that I didn't really know. When we recorded a few songs... the good thing about having a musician who is also your boss, is [having him] say, 'Are you happy with it?' Rita Ora said of Jay-Z and recording,"I was like, 'I don't know.' He taught me about patience and they [Roc Nation] taught me how to find myself. I came back one day, and I swear, and I was like, 'You know what? We need to do something else. And we flipped it." Three years later, her full-length opus, featuring Ester Dean, The-Dream, Tinie Tempah, Drake and more, "is nearly done," and Rita Ora is charming the media all the while marking her name in red on the Billboard charts.
"H*ll yeah! [Laughs] Word up. Tell 'em blog that! Yeah I wrote that check, tell 'em blog that," Bow Wow said when asked if he would like to confirm not having any legal or tax issues as of now. "People be forgetting, celebrities we work. I'm in the studio, I'm on a movie set, I have a million things for me to worry about. That's just something like 'Oh s--t, I forgot.' You need that [check]? That's the situation, but I'm all good. If I wasn't good then my black a-- would've been in jail!"
"I would love to avenge Archie Bunker. He lived in Queens and was one of the most racist white men in the world. I would just love to put a pin in his chair that he sat in and so when he sat down, it would just pinch the sh*t out of his f*cking a**. I like Archie Bunker. I like and respect his level of racism. To me, when you're behind-the-back racist, I don't respect you. But when you're upfront racist, Archie Bunker is a person I would avenge. Even though he was playing a television role and loved blacks and Hispanics, he played the role so good on "The Jeffersons" and his own show that I would just like to get him because of that."
***Doggies, I know at this point I normally give y'all some knowledge, but there's only one thing you need to know right now: AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS AVENGERS --BB***
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[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]