News: Three 6 Mafia's DJ Paul Explains LA Restaurant Closing, "It Was Too Much"
Wednesday, Apr 11, 2012 12:25PM
After a brief run on VH1's "Famous Food" reality series last year, Three 6 Mafia's DJ Paul has stepped up to explain why their Lemon Basket Los Angeles restaurant was doomed from the beginning.
Although the food quality never served as a problem, Paul said an odd location in busy L.A. forced them to close the eatery's doors for good.
"We closed it down because the location wasn't right," DJ Paul explained to The Juice. The location was smack-dab in the heart of Hollywood nightlife, on L.A.'s famed Sunset Blvd. "West Hollywood wouldn't give us valet parking. Everybody had to go down the street to park and the building was upstairs, it was too much. Anybody that knows about Sunset Blvd. [knows that] it's $20 to park on the weekends, so we're not going to [make customers] do that. It was too much for us. We're looking for a new location right now." (Billboard)
Last summer, Paul hit up SOHH and talked about taking part in VH1's reality show.
"We're very excited to be a part of the project because it's a once in a lifetime opportunity to get a chance to open up a restaurant, especially on TV and with somebody else's money," DJ Paul told SOHH. "Opening a restaurant is a big process. The show doesn't really show us cooking a lot. We do cook more than just soul food. It shows us starting to build a menu, putting together recipes, so we do have a soulful dish on there. The number one seller in the restaurant is the "DJ Paul Memphis Macaroni & Cheese". It shows us putting together that and some soups, a bunch of different meals but it don't really show us cooking. It may get shown as a montage. There's so much other stuff in opening up a restaurant. Food is almost the last concern. I know it sounds silly but it really is because you have to get permits, get all kinds of stuff, the marketing and promotion is super important. As long as you got some great drinks and beautiful women, the food don't even have to be that good. Our food is good, I'm just saying, it isn't really focused on the show." (SOHH)
Juicy J told SOHH the show has made him realize how difficult it is to open a restaurant.
"I'm just excited as Paul," Juicy J added. "We have a chance to open up our own restaurant with somebody else's money and it's great. Opening up a restaurant is not easy, so going through what it takes and learning was a great experience. With opening up a restaurant, it really shows you what goes on behind the scenes and we were involved with everything, from top to bottom. It was a great challenge. I have my own drink that I made called "The Drinking Man Drink". It's got gin and some other stuff you mix in there." (SOHH)
The reality series pitted multiple celebrities, including Heidi Montag, Danielle Staub, Jake Pavelka, against a deadline to have a Los Angeles restaurant up and running.
From Ashton Kutcher's Geisha House to Robert DeNiro's Ago, attaching a celebrity's name to a restaurant is definitely a growing trend in Hollywood.... but is it always a recipe for success? Famous Food will put this concept to the test by partnering with renowned restaurateurs, The Dolce Group, to give seven celebrities the chance to turn an empty Sunset Strip eatery into a flourishing and fully operating restaurant. If they succeed -- one of them will be rewarded with a partnership position in the new venture. (VH1)
Check out some past Three 6 Mafia footage below: