News: "Think Like A Man" Ends Blockbuster Flick's Box Office Reign, Dominates W/ $33 Million

Monday, Apr 23, 2012 11:40AM

Written by Cyrus Langhorne

Romantic comedy Think Like A Man dominated its competition over the weekend, debuting at number one by racking in a whopping $33 million at the box office.

The flick's box office dominance helped knock off the blockbuster hit,The Hunger Games, from the top spot.

It took two date-night movies to finally knock "The Hunger Games" from the top box office spot. "Think Like a Man," based on Steve Harvey's dating-advice best-seller, debuted as the top weekend draw with $33 million, according to studio estimates. That's almost double what studio executives had expected for the film, which features Michael Ealy, Taraji P. Henson and Gabrielle Union. "The Lucky One," starring Zac Efron in an adaptation of Nicholas Sparks' romance novel, opened at No. 2 with $22.8 million. It also came in a bit above studio expectations going into the weekend. "The Hunger Games" took in $14.5 million, slipping to third-place after four weekends at No. 1. The film raised its domestic total to $356.9 million. (CBS News)

The flick reportedly excelled with female moviegoers dominating the audience as well as in heavily populated cities.

Moviegoers who saw "Think Like a Man" -- a largely female crowd, 62% of whom were 30 or older -- loved the film, assigning it an average grade of A, according to market research firm CinemaScore. The film, which targeted an African American audience, performed well in cities such as Chicago, Atlanta and Philadelphia. However, it is unclear precisely how well the movie played with different races this weekend, because although Sony gathers that demographic information on audiences, it historically has not provided an ethnic breakdown to news media. (Los Angeles Times)

According to reports, the film reportedly earned back its budget by day one of sales, by bringing in over 12 million dollars on the day of its debut.

Screen Gems only spent a reported $13 million making "Think Like a Man." Many industry watchers predicted an opening at least $10 million lower, more in line with the intake of the #2 movie at the box office this week, "The Lucky One." The Zac Efron-led tearjerker opened with $22.8 million. That's much higher than Efron's "Charlie St. Cloud" ($12.4 million) though somewhat less than "17 Again" ($23.7 million). It's the second-biggest opening for a movie based on a Nicholas Sparks book, behind "Dear John" ($30.5 million). Box Office Mojo noted that "The Lucky One" actually sold more tickets than "The Notebook" too, though it earned less actual cash. (MTV)

Think Like A Man features a wide range of actors including comedian Kevin Hart and award-winning actress Taraji P. Henson.

"Think Like a Man" looks at the love lives of a group of mostly African-Americans in Los Angeles -- breaking them into a series of matchups: There's the Mama's Boy (Terrence J) versus the Single Mom (Regina Hall); the Dreamer (Michael Ealy) versus the Woman Who Is Her Own Man (Taraji P. Henson); and the Non-Committer (Jerry Ferrara) versus the Ring Girl (Gabrielle Union). The film also pits the Player (Romany Malco) versus the 90-Day Girl (Meagan Good) -- 90 days is how long she's supposed to "keep the cookie in the cookie jar." That last gem says it all about this movie's coy substitutes for love, lust or wit. (NY Post)

Check out the trailer below:

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