News: Lil Jon Says The Tweets Are Watching, "I Don't Think The Fans Like It When It's Very Generic"

Monday, Apr 9, 2012 4:00PM

Written by Cyrus Langhorne

Grammy-winning producer Lil Jon recently offered his take on social networking tools like Twitter and Facebook, admitting authenticity is the key to winning fans over.

In Lil Jon's perspective, engaging in social networking platforms helps strengthen bonds between entertainers and fans.

"That's the way you reach out and talk to your fans. When I was growing up you had none of that. You only saw your favorite artists when they were on TV or when you read an interview in a magazine and now you can almost basically talk to them through social media. That's how you basically talk to your fans and let them know what's going on with you, where you're at, how you're feeling that day, so on and so forth. So that's how I use it. I just try to really stay connected and be very personable with my Tweets and my Facebook posts because I don't think the fans like it when it's very generic and it sounds like someone is doing it for you. All of my stuff is really me and if I didn't post it, I wrote it. So I just want them to feel like they're really getting Lil Jon and not intern type of stuff from me." (Forbes)

Recently, West Coast rap veteran WC gave his thoughts on the importance of maintaining a viral presence.

"It's crazy because we don't have time to sit up all day and be on a f*cking computer, Twitter and sh*t like that. But you have to surround yourself with a team and find some time or some kind of way to check in and see what's going on," WC told SOHH about social media. "It's unfortunate but it's what it is right now. It went from being hands-on out here talking with people at concerts and on the radio outlets to being on the computer. It's crazy because that's where people are at with it. The first thing people do when they wake up in the morning is go in and see the latest news. It's crazy because it used to be a point and time when you would get that from the video stations and listen out to it on the radio." (SOHH)

Last May, rap veteran Kool G Rap said he sways away from investing too much time into social networking.

"I can't really get with it, you me what people [are] doing is basically putting a camera in their house and giving to the public,' Kool G explained in an interview. "I mean, I can't do that, you know what I mean. It's like, I got G. Rap, that's for my fans, that's for the public. Who I am behind closed doors and my family or myself is something that I keep for myself. That's part of the old school of me I can't let go...I got people that are constantly promoting on Twitter and Facebook...Once in a while I do my personal thing here and there, especially when it's like people I'm shouting [out] that I have a relationship with, or there's somewhat of an acquaintance." (All Hip Hop)

In December 2010, Young Money's Drake credited the power of media outlets for helping jump-start his career.

"Initially, I think I just didn't know what would happen," Drake recalls. "I was this rapper with a little bit of buzz, the internet was taking over, and I didn't know the power of the internet at that point. The true power of social networking and the things we are so emmersed in now. There wasn't an artist that had been 100% birthed from that outlet and I think to be discovered on MySpace, how I was found, and for it to somehow reach Wayne's ears and for him to feel so confident about it and call me and to release a mixtape on the internet again and have a record somehow go #1 off a mixtape using the internet as a tool. It was all amazing because it was all a first, I can't remember that happening in my day. Even if you think of 50 [Cent], [Kanye West], and [Young] Jeezy, I remember having hard copies of all of those tapes. I remember it being more about the radio." (Global Grind)

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