News: Rick Ross Says Reebok Back, Diddy & Wale Co-Sign The Boss' Mega Move

Wednesday, Mar 14, 2012 11:50PM

Written by Cyrus Langhorne

Maybach Music Group leader Rick Ross just made a boss move by teaming up with mega sneaker company Reebok.

While details are still coming together, Ricky Rozay broke the news Wednesday (March 14).

Will sneaker money make Rick Ross rich forever? We will see. The Bawse has signed a deal with Reebok, as confirmed by his Twitter timeline and hinted after recent Reebok uploads and the "Reebok Back" video. (Nice Kicks)

Fellow Maybach Music Group member Wale has already gave the boss big props.

Rick Ross just hit Twitter with big news: he's inked a huge Reebok shoe deal! We know it's huge because Wale tweeted, "Congrats to my [good friend Rick Ross for] signing a bigger deal then most athletes wit @reebokclassic." That isn't actually the Reebok Classic Twitter account, but it's the thought that counts. (FUSE TV)

Bad Boy Records CEO Diddy also congratulated Ross on making a big power move.

"S/O to @rickyrozay for his sneaker deal with @reebokclassics," Diddy tweeted March 14th. (Diddy's Twitter)

This marks Reebok's latest rap-related venture since teaming with New York rapper Action Bronson for his new Blue Chips mixtape.

That open-minded attitude attracted Reebok, leading it to fund the project and sponsor the release. "They're very progressive. They're both two different people, both very creative," says Reebok head of entertainment for global Matt Pantoja, a hip-hop fan and friend of managers Dante Ross (Bronson) and Peter Oasis (Party Supplies). "Everybody's talking about bringing New York back and all these things, and I felt like this was something that was going to create that kind of energy and get people psyched on the project." (Billboard)

Last year, Reebok Classics product manager Damion Presson gave SOHH his reaction to Ricky Rozay heating up the summer with a "Reebok's Back" music anthem.

"I think it was totally unexpected," Presson told SOHH when asked about Reebok's reaction to Ross' "Reebok's Back" track. "I don't think anyone expected that and that's kind of how [creative director] Swizz [Beatz] operates. He just does things and you're like, 'Wow.' I think the reaction from the building, when the rest of the company heard it was just blown away. He did a song with one of the hottest rappers in the game right now about Reebok. 'Reebok's Back.' I mean, people were just blown away. Everyone was just taken back like, 'Wow, this guy just goes so hard.' So it really shows the passion and I think people here at Reebok appreciate that and that's why they'll go the extra mile for Swizz because they know he's out there on the street going hard...It's funny because I work so closely with him that sometimes I'll have designers walk by me and say, 'Reebok Is Back', the song, just because they're excited and they know I have a close relationship with Swizz. So it's an exciting time. It's very, very exciting. " (SOHH)

Check out the "Reebok Back" music video below:

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