News: Nicki Minaj Dreams Up Rap Game Longevity Scheme, "I Would Enjoy A Career Like Jay-Z's"
Thursday, Mar 22, 2012 9:19AM
Young Money star Nicki Minaj gives her take on rap longevity and why she would not mind following in rap mogul Jay-Z's footsteps in the new issue of Complex magazine.
According to Minaj, the ability to make a diverse range of music could extend her hip-hop career.
"I always said there's no way I could still be doing rap [in ten years], 'cause what will I still be talking about? But now that the public has given me this opportunity to do all types of music, I might have more longevity. As long as I can continue to experiment, then I might be doing music in 10 years. I know that I don't feel like I need to be doing music in 10 years to feel fulfilled. And I don't want to be one of those people who doesn't know when to call it quits. Let's just say that." (Complex)
She also likened her potential career longevity to 42 year-old music mogul Jay-Z.
"It's just about you and your heart. When you're still relevant to the culture. But who am I to know? I'm only on my second album. Maybe you never get that memo in your brain that tells you, Quit it. I would enjoy a career like Jay-Z's, where he raps because he wants to, not 'cause he has to. I think that's the scary part when, after 10 years in the game, people can't pay their bills and now you're desperate. And so that's why I always say, business first." (Complex)
Back in 2010, Slaughterhouse's Joe Budden offered his take on sustaining an extensive rap career.
"[The key to longevity,] you want to practice, you always want to work on your craft and continue to get better everyday," Budden said during a Hip Hop Nation radio broadcast. "And you want to be as persistent as possible. You will run into a lot of people who are naysayers, people who will be non-believers, people who will tell you you're not fit for this, and you know, it takes a strong-willed individual to be able to block all that out and pursue your dreams." (Hip Hop Nation)
Outside of hip-hop, Nicki recently sealed a deal with mega soda company Pepsi.
According to Forbes, the 29-year-old rapper sealed an endorsement deal and already filmed her first commercial for the beverage giant last month in South America. "You'll see the commercial probably in the next two months," Derek Jackson, the agent who hashed out the agreement, told the magazine. "That'll be a segue into a new beverage Pepsi has called Pop and she'll be the face of the brand. It's going to be explosive." (E! Online)
Check out some recent Nicki Minaj footage below: