News: MTV Announces New Late Night Rap Show, Recruits Charlamagne Tha God
Thursday, Mar 8, 2012 9:15AM
Renowned music network MTV is ready to bring hip-hop back in full force by announcing plans to launch a new weekly rap show aimed at featuring new music and performances.
Set to premiere next month, fans will notice familiar faces including the likes of radio personality Charlamagne Tha God.
MTV is the next network to join the late night line-up. The television program that hosted a variety of reality shows in the past is finally getting back to its music roots. They have announced a new music and performance show for hip-hop heads called MTV's Hip-Hop POV. The weekly program will feature a group of hip-hop's key figures who will give unfiltered commentary on the hottest topics in the game. Power 105's radio personality Charlamagne Tha God and blogger/journalist Sowmya Krishnamurthy will be leading the pack. Others include Sway In The Morning's Devi Dev, Def Jam VP of A&R Bu Thiam, and Amanda Seales, formerly known as Amanda Diva. Adding to their panel discussions, a performance from a musical guest will conclude each episode. The show is produced by Tiffany Lea Williams and Brian Saracusa. (Complex)
MTV has already released a statement on the show's goal and focus on bringing hip-hop back to the forefront.
"MTV's Hip-Hop P.O.V is an exciting, new weekly platform that shines the spotlight on the pulse of what's relevant to Hip-Hop fans, giving our audience an authentic perspective on the artists, celebs and topics they love," said EVP of Music & Talent Strategy, Amy Doyle, in a press release. "With its dominance of the music charts, global impact and cultural influence, we wanted to find a way to harness the passion that MTV viewers have for Hip-Hop culture and provide its latest and greatest stars and personalities with a brand new stage here at MTV." (Statement)
Back in 2009, rap veteran Snoop Dogg teamed with MTV for his own hip-hop show.
"Snoop Dogg will host "Dogg After Dark," a new jam packed weekly variety talk show from Los Angeles hotspot Kress on Hollywood Boulevard. "Dogg After Dark" will bring his Doggystyle swagger to the airwaves with raw interviews with A-list celebrities and musicians, hilarious sketch-comedy segments and musical performances from the hottest artists. (Press Release)
A year prior, rap star 50 Cent's "The Money & The Power" show got nixed by MTV.
LOOKS like 50 Cent can't trump Trump after all. The rapper's reality show, "50 Cent: The Money and the Power," won't be back. After only six episodes, the series, which was shot in Brooklyn, appears to be the victim of poor ratings and lack of buzz. Fifty's show attempted to discover the next hip-hop mogul among 14 wannabes - ranging from an 18-year-old youth counselor, who describes himself as "grandma's little hustler," to a guy whose family owns six businesses and raps, "I've got more ladies than Fifty's got Mercedes." (New York Post)
MTV's Hip-Hop POV is slated to premiere April 4th at midnight.