SOHH Whatcha Think: Ja Rule Moves 3,000 Units His First Week + Andre 3K Says No More Music Videos?!?
Wednesday, Mar 7, 2012 11:45AM
Music videos have become as essential to the musician as a microphone. It's rare that a highly anticipated CD doesn't have videos to help give album sales that extra push (except for The Best of Both Worlds, but that's another situation entirely.) Whether it's R&B, hip hop or pop: There's no denying the power of adding some dope visuals to an already popular track.
If you notice, you never see Andre 3000 in videos, here the elusive emcee explains why:
"When I would get these calls from artists, I felt great about it. At the same time, I never wanted to tease people in a way where I'd be in the video and then they won't see me for another ten years or anything," Andre tells Fader. "So, you know, when I would talk to these artists and we'd agree that we'd do these songs, we would all be in agreement that it was just vocals. There was no visual or anything."(Rap Fix)
3 Stacks went on to say that no matter how big the artist or song is, they know not to expect him to show up to their video shoot.
This rule applies evenly across the board, from veterans like Beyonce to young stars like Drake. "Every artist I work with from Beyonce, from Young Jeezy and Jay-Z, from BoB, it was all understood before my first rhyme was written that there was going to be no videos. And I always felt like--you know, I haven't been in even in a video with Big Boi--it's kind of disrespectful of me if I can just jump in a video with a new artist and I haven't even jumped in the video with my own partner. So I always said, I'm not going to fully jump back into it until I really do it. I'm not going to play around. If it's not my project or an Outkast thing, or you know, if I'm supporting Big Boi, then it just didn't make sense for me. It just didn't feel right doing it. So it's a loyalty to myself and trying to make sure I really wanted to be in the business again."(Rap Fix)
No one man should have all that power, very few stars can or would turn down the chance to appear in a Jay-Z or Beyonce video. SOHH Watcha Think -- is Andre right for not doing music videos?
In other news ... incarcerated Queens spitter Ja Rule sold 3,000 units of his latest album, Pain is Love 2. Crazy to see those kind of numbers from a rapper who was once one of the biggest artists in the world.
[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]