Exclusive: "I Don't Think SXSW Is The Same Tool For Getting Recognized That It Was 3, 4 & 5 Years Ago"
Wednesday, Mar 14, 2012 9:00PM
With the fesitivies at this year's South By Southwest event in full gear, SOHH decided to reach out to Southern rapper Bubba Sparxxx for his take on the annual indie musc gathering.
While Sparxxx said he co-signs SXSW's initiative, the rapper admitted being confused by how mainstream the annual event has become in recent years.
"I never actually did a South By Southwest [show]," Bubba revealed to SOHH. "But seems to be a very expected event, particulary for people that are just breaking into the game and are on the cusp. I think it was a very beneficial tool to get those people exposure. I'm not really sure what it's morphed into. At this point, I've seen a lot of the same people doing it for the past few years and I'm not sure how effective it is. I don't think it can hurt somebody at this point but I definitely don't think South By Southwest is the same tool for getting recognized that it was three, four and five years ago. ... I heard 50 Cent is going to perform the entire Get Rich or Die Tryin' which is awesome and I would love to be there, but that's what I'm saying; I remember what it originally started as, for independent bands to get exposure and then independent hip-hop acts and now it's established people performing there. Like I said, I don't have the knowledge of understanding exactly what the event is. I don't know if it's going to turn into some type of festival, but I think for the most part it's an excuse for people to go out, get f*cked up and listen to music." (SOHH)
This week, Texas-bred rapper Paul Wall offered his take on the SXSW hype.
"It's amazing to see how far it's come," Paul Wall told SOHH. "I remember performing my first show out there with me and Chamillionaire. As a matter of fact, even my wife was there, she's in a singing group but she performed a show at South By Southwest. To see how far it's come, now you have Kanye West and Jay-Z performing there, so to see how far it's come is amazing. Especially in terms of hip-hop, and music in general, it's the biggest live music event. Worldwide its huge but for hip-hop to be a part of it with as big as its become, it's amazing. And it's great because it takes place right in our backyard, in Austin, Texas." (SOHH)
A couple days ago, renowned rap veteran Tech N9ne shared a different stance toward SXSW, varying greatly from Paul's more positive recollections.
"Sorry man. I probably don't say the things that are politically correct, but f*ck South by Southwest," Tech told SOHH. "I feel that way. I don't give a f*ck! You know why? Because my fans speak and it's about money. I'm just saying, they could say they won't ever have me perform again, I wouldn't give a f*ck. N*gga, we'd create our 'own' festival and fill the f*ckin' stands. Tech N9ne can say what the f*ck he wanna say, blackball me. We are our own machine. I'mma shutup, man. And I hope they get some feedback from this." (SOHH)
While rap mogul Jay-Z ignited SXSW earlier this week with a streamed live performance, additional performances from Lil Wayne and 50 Cent are set to kick-off later this week.
"Yeah, I'm going to be there with 50 performing the whole Get Rich or Die Tryin'. So I'm the deejay, I got hired again," DJ Whoo Kid told SOHH when asked if he would be at the annual South By Southwest event this week. "I gotta deejay the whole, whole album. The whole Get Rick or Die Tryin' album. [How crazy is this?] It's f*cking nuts, man. It's gonna be amazing. I'm just amped over those records that I've always wanted him to perform, now he's gonna perform them. He's gonna do the whole thing so it's going to be a good look. I can't wait." (SOHH)
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