News: Diddy Gunning For The Top Spot, "We'll Play What The Others Are Afraid To Play" [Video]

Saturday, Mar 3, 2012 9:35PM

Written by Cyrus Langhorne

Bad Boy Records CEO Diddy recently delved into his forthcoming Revolt network and why the channel will ultimately dominate its competition upon its launch later this year.

If all goes accordingly, Puffy said the network's fearless approach to what airs will elevate Revolt to the top.

"I started my own new network. It's called Revolt and it will be the number one name in music," Diddy said in an interview. "We will play what the others are afraid to play. We're bringing the soul back to music. So everybody check that." ("The Today Show")

Last month, Diddy officially announced his television takeover.

"The revolution will be televised. Today is a very, very big day. I am here to announce my new cable network, Revolt. I'd first like to say thank-you to Comcast, the Comcast Diversity Council and NBC for recognizing the importance of minority ownership in cable television," Diddy said in a video. "When I was growing up, I used to watch television all the time and wonder, 'Why don't those people look like me?' ... So thank-you to Comcast, my hat goes off to you for being the first to step up and I would also like to encourage and invite Time Warner, DirectTV, Cable Vision and all the other distributors to come and get down with the get down because Revolt TV is bringing that revolution that television needs." (P Twitty TV)

Earlier the same month, Puff said despite speculation, he could not officially confirm the Revolt TV talk.

"I haven't made that announcement yet. That's something that kinda leaked to the press," the Bad Boy CEO told Sway in Miami while on a break from shooting French Montana's "Shot Caller" remix video. "When I have everything officially solidified, I'll be able to speak on it more. Only thing I can say is, we're coming with a new energy, we're coming with something that people are going to want to tune in to see." (MTV)

Details of Diddy's forthcoming Revolt network launch hit the Internet a few weeks ago.

Sources with knowledge of the Revolt playbook describe it as a music and music news channel with an urban skew. One described it as the old days of MTV, but for more of the African American audience. The venture is well funded, say the sources. Former MTV programming chief Andy Schuon is involved with Revolt, according to sources. In 2006, Schuon headed up a music channel called International Music Feed (IMF), which was acquired by Ovation TV before being discontinued. (Broadcasting & Cable)

Check out Diddy speaking on Revolt below:

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