News: Lil Wayne Looks To Kick Nike & Reebok's Money Makers, Reveals New Shoe

Monday, Feb 27, 2012 11:23AM

Written by Cyrus Langhorne

Grammy-winning rapper Lil Wayne is far from done growing his brand, now announcing plans to put out his very own shoe line in the near future.

While mum on the details, Weezy did reveal his kicks will not carry a Nike or Reebok logo.

"That will probably be further way down the line," Wayne said when asked about a shoe line for his Trukfit clothing brand. "I do have a shoe coming out soon but it won't be Trukfit. I have a shoe with a well-known company. I just don't want to say yet because I haven't dotted the line yet. But it's done. [Nike or Reebok?] Nah, it's not a Nike or Reebok, I can tell you that much." (VIBE)

Last month, Weezy's manager Cortez Bryant offered some details on his new Trukfit clothing line.

"This line is derived from what he represents, which is a lot," says Bryant. "It's skate. It's street. It's pop. It's rock. It's country. It's anything! You can't put Wayne in a box, and you can't put what he wears in a box. One day he's in snowboots, the next day he's in a godd*mn fitted cap and locs, N.W.A. style. He's unusual." Calling himself the "executor" of Wayne's "vision," he suggested that each shipment of TRUKFIT will reflect a new facet of the line's evolving aesthetics. Also, it will develop at an accelerated pace, like the generation of buyers it hopes to attract. "Just like pop culture, there's a lot going on at once here," Bryant explains. "Social and digital media brings culture to a broad space, where gender, race, class doesn't matter. TRUKFIT also refuses to be categorized. When it comes to Wayne, it's never about what anyone else is doing." (Rolling Stone)

Recently, Phat Farm founder Russell Simmons explained why Trukfit could strivie in the fashion world.

"It's just that the young men's brands that had culture in them have grown up and all these young men's brands have a shelf life," Simmons said in a video. "So all of them, Sean John's, Rocawear's and Phat Farms, those things have a certain cultural space and a lot of young people have grown out of it. A lot of young people have new inspirations and they need something cultural that speaks to them. I think what Lil Wayne does speaks to the next generation and I think there's a big, giant white space. ... The billions of dollars in young men's brands, a lot of those people are buying Ralph [Lauren] now or they're buying men's brands and there's no new inspiration. So I came to see what Lil Wayne was doing. He's hitting the nail right on the head. It's exactly what they need. The young people need something from their generation that's inspiring, speaks their language and that's what this brand does." (Karmaloop TV)

Around mid-January, Wayne celebrated the release of his line at a New York City event.

Thursday night (Jan. 12), the 'John' rapper threw a party for his new clothing line, held at El Privado inside Hotel Americano in New York City. was witness to the festivities and those in attendance, including models wearing silver face paint and wearing Wayne's Trukfit gear. The rap star showed up to the event, snapped photos and showed off his appreciation for his brand by wearing one of the T-shirts. He chose to sport a pink one decorated with a fitted hat-wearing man holding a skateboard. Wayne's tagline for the brand is "Respect Few, Fear None." The Trukfit name was inspired by his youth. (The Boom Box)

Check out Russell Simmons co-signing Trukfit below:

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