News: Diddy Reveals Newly Signed Bad Boy Artist, "It's Official"

Monday, Feb 6, 2012 10:32PM

Written by Cyrus Langhorne

Bad Boy Records CEO Diddy is showing no signs of slowing down his ever-growing artist roster by inking hip-hop newcomer Los to the team.

Speaking on the new signing, Diddy stressed the new breed of stars he has under his wing.

"It's time for a whole new generation; it's time for a whole new movement. So we got [Machine Gun Kelly], French Montana, Red Café; we got Cassie," Diddy said in an interview. "We also have a new artist named Los that we signed. It's official. We're trying to put that young, youthful energy out in the air and do it the only way that Bad Boy can do it. ... When you've been doing it for as long as we've been doing it, we the last ones standing from when we were doing it. And that's not taking shots at nobody, that's just a fact." (MTV)

Recently, Red Cafe credited himself for inspiring Diddy to sign French Montana last December.

"Me and French been rocking for years. I been watching French and French had a plan and he put his plan in motion. And his plan is blossoming now into something that's real beautiful," Red said in an interview. "His grind is impeccable. I respect French totally. I brought the idea to Puff to sign French. I was like 'Yo dog listen, this is my homie and this is what he's doing.' And you know Puff was in L.A. at the time -- and this was before everybody else wanted him. We was like there though. We was like right on the time before anybody else wanted to get down with his movement. I was like 'Yo dog, listen. Open your ears up and focus up on this. This is a dope move.' So I respect that I support French movement." (WGCI)

Shortly after signing with Puffy over the summer, Machine Gun Kelly hit up SOHH with his post-deal reaction.

"The way it all started was before Bad Boy/Interscope, it was a major label bidding war. At the end of the day, surprisingly to what people may think, Puff was the one person who said, "I don't want to touch or change your movement. I just want to get that machine." Bad Boy recently inked with Interscope and he brought me to Jimmy Iovine one night in the hotel room on a fluke though. He was like, "I gotta go run an errand." I think this was either my first or second time meeting Puff and I was like, "OK, this is kind of random. It's 2 AM in the morning. Who has to run an errand at 2 AM?" We ended up going to a hotel room and [Interscope Records head] Jimmy Iovine ended up turning around and I think I just shat my pants. I'm just in there at the hotel room with shatted pants. And so Puff told me to tell Jimmy about the idea and I showed him the fans and the movement. Puff just really believed in the idea. Puff pushed for it, we told the other labels what was going on and what we had offered on the table and it was such a game-changing type offer that it's like, "No way. Not possible."" (SOHH Guest Star)

A couple months ago, Diddy mapped out his 2012 Bad Boy takeover.

"It's a new game out here. You've got to really hit that road and really put that work in," Diddy told radio host Funkmaster Flex. "We invented the hard work, the grind and I think all of these artists I've signed, they've come to my attention from being on the road and touching the fans and building they fan base. They all play at the sold-out crowds right now. ... Right now we're in set-up mode. Red Cafe is slated, he's up first. And we're immediately going after the [French Montana] 'Shot Caller' music video today on BET -- 'Wild Boy' is out there. That's Machine Gun Kelly's record with Waka Flocka. We premiered that joint [on '106 & Park'] and the success and how long it takes for those records to break, get out there and make sure the names, the project and the energy gets out there, that kind of dictates when the album's drop but we're going to continuously be dropping music and keeping our foots on their necks. No mercy." (Hot 97)

Check out Los' "Baltimore 2Step" below:

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