News: Busta Rhymes Says Google Me Now, "If You Can't Be Found On [There], You Don't Exist In The World" [Video]
Saturday, Feb 11, 2012 11:07AM
Newly signed Cash Money Records rapper Busta Rhymes recently opened up on his partnership with Google Music and just how important it is to have a viral presence.
According to Busta, his recording contract is a joint venture involving Cash Money and Google Music.
"The label situation is phenomenal. It's a marriage that I feel is a genuine one, and it's a deal that's a first of its kind because we sat at the roundtable and created something that's a one of one and it's a first of its kind," Busta said in an interview. "It's partnering up of Google and Cash Money together and being able to make a marriage and a merge in a support system that is unlike anything that's ever existed in the history of music. ... I think what makes the Google thing so incredible is that they realize how important it is for them to be a part of music. They realize how important they are, period. It's almost like, if you can't be found on Google, you don't exist in the world, for real. They understand that with that strength and with that power that they have, that it was almost blasphemous for them to not have their hands in music as well." (Sucker Free)
In December, the Flipmode Squad leader stressed how big his new record deal really is.
"It's real fortunate to be able to have a 20-year career run and partner up with the most powerful record company in the business 20 years later," Busta told MTV News from the set of his Hype Williams-directed "Why Stop Now" video. "They understand. They know how to nurture the music, they know how to let artists be artists, they know how to let you reach your fullest capability creatively," Busta said of Cash Money. (MTV)
Recently, Busta's "Why Stop Now" producer Sham "Sak Pase" Joseph hit up SOHH and said the rapper treats music like he still has something to prove.
"I don't think anybody works as hard as Busta Rhymes," Sham told SOHH. "He'll come off a tour or a show overseas and he comes to the studio first. It's like, he works 'too' hard and to see the rewards that he's getting now at this point in his career is pretty amazing. But it's because he works hard. You know what I'm saying? He records and he's in the studio as if somebody is going to tell him he has to leave and he's no longer able to rapanymore. That's how he approaches the studio setting. A lot of people are very indifferent about that decision but I think from a business aspect, it's got to be very attracting toward Google [Music] that Busta Rhymes has access to the biggest artists in the game right now. The reality of it is 70 percent of radio, I promise you, is controlled by Young Money. I don't see why there's a big issue. They're winning, so, I think a lot of people feel since he's been in the game for so long and has done so many things for hip-hop, he probably could have started his own label and do x, y and z. But they're a huge machine that's winning." (SOHH)
In December, Bussa Buss officially announced his new record deal situation.
"This whole experience that's getting ready to happen is probably going to be one of the most defining moments in hip-hop and probably in entertainment overall," said Busta. "This alliance with the Conglomerate and YMCMB and me and [Birdman] and [Lil] Wayne, the whole family, it's something that's been a long time coming because we just always had a respect level and a genuine and organic friendship for a very long time. It goes back in the day because me and Bird used to spend a million dollars a year on cars alone just to compete at the Funk Flex car shows and talk sh*t to each other and live it up and have fun." (Derick G)
Check out Busta Rhymes' interview below: