News: Jay-Z Charges Next Wave Of Big Business

Tuesday, Jan 10, 2012 4:10PM

Written by J. Bachelor

Music mogul and new daddy Jay-Z shows no signs of letting fatherhood slow him down as the 42-year-old MC has not only invested but agreed to promote burgeoning company Powermat Technologies.

The key product, which allow users to charge their electronics wirelessly by placing them on the mat, is the result of a joint venture between Powermat and battery giant Duracell.

US rapper and music producer Shawn Carter, better known as Jay-Z, is to invest in and promote Israeli wireless recharging company Powermat Technologies. Jay-Z whose singer wife Beyonce gave birth to their first child this week, announced his partnership with the joint venture between Powermat and Proctor & Gamble unit Duracell during the 2012 International CES in Las Vegas. Jay-Z will invest several million dollars in the venture and he also signed a multi-year global agreement to be the face and voice of the Duracell Powermat JV.(Globes)

According to Hov, he decided to make the investment because of the company's dedication to advancing techonolgy.

He said, "I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution. I'm partnering with Duracell Powermat because they're providing the solutions for the future."(BET)

Not to be outdone, Dr. Dre's Beats by Dre technology will be used in the 2012 edition of the Dodge Charger, as he has always planned for Beats Audio to expand beyond headphones.

Dr. Dre has brought his transcendent Beats by Dre Audio System to Dodge for their 2012 edition of the Charger. Reid Bigland, President and CEO of the Dodge brand confirms, "Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology. Our goal in partnering with Beats by Dr. Dre is to integrate their recording-studio quality audio experience for our Charger enthusiasts to feel and hear their favorite music as it was intended - all while heightening the street performance and technology assets of the new 2012 Dodge Charger." The Beats Audio system will be standard equipment on the 2012 Dodge Charger R/T Max and included with the Blacktop Package or Rallye Appearance Group on Dodge Charger SXT models.(HypeBeast)

Southern rapper Ludacris recently declared that he'd be bringing the title of one of his most popular albums to life, as a Chicken & Beer restauraunt would soon be opening in Atlanta's Hartsfield-Jackson airport.

Chicken & Beer will be Luda's second foray into the food world. In 2008, seduced by kung pao lollipops, he licensed the name and pan-Asian concept of Straits from Chris Yeo, a California-based chef and restaurateur, and opened the fifth branch of the restaurant in Atlanta's Midtown area, where it is still operating. But while the menu at Straits is fairly extensive and wandering, we suspect the offerings at Chicken & Beer will be significantly more focused. (RapFix)

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