News: Ludacris Brings Music To Reality, Announces "Chicken & Beer" Eateries
Wednesday, Jan 4, 2012 11:30AM
Grammy-winning rapper Ludacris has continued to take executive steps into 2012 by announcing plans to open another restaurant in Georgia, to be located in an airport terminal.
While a launch date has not yet been revealed, Luda promises the eatery, named after his third solo album Chicken & Beer, will be at Atlanta's Hartsfield-Jackson airport.
"Im taking my restaurateur footprint into the busiest airport in the WORLD! Hartsfield-Jackson ATL International! Chicken & Beer coming soon!," he tweeted January 3rd.
"IT WILL BE IN CONCOURSE D!!! RT @brookiemcb: @Ludacris awesome! Where will it be located? Can't wait to try it out #chickenandbeer"
"WE'RE TALKING ABOUT THE BUSIEST AIRPORT ON THE PLANET!! THIS IS HISTORY!! #chickenandbeer" (Ludacris' Twitter)
This marks Luda's latest venture into the food industry since opening up his own Atlanta restaurant four years ago.
Chicken & Beer will be Luda's second foray into the food world. In 2008, seduced by kung pao lollipops, he licensed the name and pan-Asian concept of Straits from Chris Yeo, a California-based chef and restaurateur, and opened the fifth branch of the restaurant in Atlanta's Midtown area, where it is still operating. But while the menu at Straits is fairly extensive and wandering, we suspect the offerings at Chicken & Beer will be significantly more focused. (RapFix)
In late 2010, it was announced rap star Jay-Z's popular 40/40 Club sports bar franchise expanded into select nationwide airports.
In the first phase of the agreement, Delaware North Companies Travel Hospitality Services, a global leader in hospitality and food service, will give travelers access to the elite, modern sports bar to watch the game of their choice in an opulent lounge setting, all without leaving the airport. The division of Delaware North Companies operates dozens of national and regional brand restaurants and shops at more than 20 major U.S. airports. (Market Wire)
Last year, Dipset's Freekey Zekey hit up SOHH to discuss owning a North Carolina restaurant.
"First and foremost, the name of my restaurant is The Palmetto. It's located in Greensboro, North Carolina. A lot of people run around and get a whole lot of jewelry and spend money in strip clubs and not that I'm saying that any of that is bad, but I want to build a foundation. Once you get to be around 28, 29 and 30 in the rap game, you're considered old. It's just like in basketball or football. Once you reach a certain age, once you get into your 30's, you're considered an old head. So I had to find out what my foundation was going to be so when it's all said and done, I'm sitting pretty. I can be 50 years-old with a cane and still talking to the nice little 25 year-old ladies." (SOHH Guest Star)
Check out some recent Ludacris footage below: