News: Diddy Tells Competition To Take That, Planning Music-Themed Cable Network

Monday, Jan 23, 2012 11:24PM

Written by Cyrus Langhorne

Bad Boy Records CEO Sean "Diddy" Combs is showing no signs of slowing down his industry-setting moves with new reports claiming he is in the midst of launching a music-themed cable network.

While details are still developing, the channel is called Revolt and would launch on December 12th.

Sources with knowledge of the Revolt playbook describe it as a music and music news channel with an urban skew. One described it as the old days of MTV, but for more of the African American audience. The venture is well funded, say the sources. Former MTV programming chief Andy Schuon is involved with Revolt, according to sources. In 2006, Schuon headed up a music channel called International Music Feed (IMF), which was acquired by Ovation TV before being discontinued. (Broadcasting & Cable)

Popular cable provider Comcast would reportedly back the network.

Comcast will provide distribution as part of its commitment to the FCC to help launch minority owned networks. In April, Comcast began soliciting proposals for "independent channels," according to its press materials. It plans to launch 10 over the next eight years, including eight Hispanic or African American owned channels, and began accepting proposals for the first three last spring. Each of the 10 will be added to "select Comcast systems as part of the D1 digital tier," said Comcast; one source believed there would be around 10 million Comcast homes on board at Revolt's launch. Comcast announced its plans to launch an "American Latino"-operated channel by July 28, and an African American-owned one by January of 2013, which would fit Diddy's 12/12 timeframe. (Broadcasting & Cable)

Last month, Diddy described himself as the most successful African-American television executive producer in history and hinted at a big announcement brewing.

"I have huge plans for both. Twelve months ago, I basically relocated to L.A. I still live in New York, but I'm bi-coastal. I have some major announcements at the top of the year on things I'm producing--an announcement that's bigger than anyone can realize on something I'm acquiring. And also, films that I'm starring in. I'm looking forward to 2012; it's a huge transition for me out of music onto the big screen and continuing my legacy as a producer. You know, I'm one of the most successful African-American television executive producers in history. I've had six shows on the air at one time. I don't say that in a braggadocio way. But you should definitely remember this conversation and look back at it and say, "I remember he told me he was going to make some huge announcements." (Ad Week)

In 2010, the 42 year-old business executive spoke on his dominance in music, fashion and other aspects of the entertainment industry.

"I was the first on the jet. I was the first running the marathon. I was the first donating millions of dollars. I was the first. I was the first with the 10 million records sold. I was the first with the label. I was the first with the renegotiations. F*ck a Forbes list--I was on the cover of Forbes. There is going to be someone that will pass me, but as long as I'm on the court, they are not going to be badder than me, because there is too much catching up to do...There is not one muthaf*cka that's here now who is going to outwork me. That is not going to happen, not right now. Maybe if I slow down, but to this day, no one can f*ck with me when it comes to getting busy and working." (XXL Mag)

Check out some recent Diddy footage below:

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