News: 50 Cent's Street King/Pepsi Deal Refuted, Distribution Details Emerge

Wednesday, Jan 4, 2012 9:37AM

Written by Cyrus Langhorne

Although 50 Cent broke the news of his new Street King energy drink getting distributed by Pepsi Co earlier this week, refuting details have emerged against the platinum-selling rapper's claim.

According to reports, Fif's new SK distribution deal does not involve Pepsi directly.

Pure Growth Partners' co-founder Chris Clarke has lent some context to business partner Curtis "50 Cent" Jackson's Twitter message that his company had signed a deal for Pepsi to distribute Street King energy shots. According to Clarke, Street King has landed a key independent Pepsi distributor, the Honickman Group, which is known for its powerful execution in the New York and Mid-Atlantic regions through component companies Pepsi Bottling Co. of New York, Canada Dry of the Delaware Valley and Canada Dry of Potomac. The arrangement goes into effect immediately, according to Clarke, but does not portend any deal with PepsiCo or its in-house distribution arm, Pepsi Beverages Co. (Bev Net)

A couple days ago, 50 announced his new partnership with the mega soda company.

"I did a deal with pepsi to distribute streetking its gonna be every were buy a bottle a feed some one in need. SK," 50 tweeted Monday (Janaury 2). (50 Cent's Twitter)

Gaining mainstream co-signs, Brooklyn rapper Fabolous recently offered his take on SK.

"I think it's dope, man. I salute anybody whose in a position to help other people out and take their time, take their luxury, their finance, their everything into putting a situation together that helps somebody else," Fab said in an interview. "I salute 50 with that. He briefly spoke to me about it while we were heading to Australia and I think it's only right to give back to someone else." (This Is 50)

Recently, the G-Unit leader expressed the goal of his Street King movement.

"I feel like away from the actual energy drink itself that the business model for Street King is the solution for a lot of the actual issues that are going on right now," 50 said in an interview. "When you look at Occupy Wall Street and the protestors there, it's them feeling like major corporations don't care about working class people. It's concious capitalism, it's creating a business model that's already giving back -- When Jay-Z's e-mailing me and Swizz Beatz is giving me a call, it tells me that my peers are actually watching. Just imagine if Google's under this model. It's only ten years old. That'd solve a huge portion of problems as far as world hunger's concern." (CNN International)

Check out a Street King advertisement below:

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