Pulse Report: Cash Money, G-Unit & Bad Boy's Team Rosters Expand, Drake's Tattoo Head Fanatic Swallows The Comp, 50 Cent's Crew Takes Over
Friday, Dec 16, 2011 12:35PM
In this week's Pulse Report, doggies, we take a look at the latest additions to Cash Money, G-Unit, Bad Boy and more, find out more on Drake's tattoo fanatic, acknowledge 50 Cent's crew taking over the past week and oh SOHH much more!
1. New Kid On The Block
Doggies, is it just me or does it feel like the rap game got infected with a need to add new doggies to their teams in clumps? Let's be honest, too, it all started with Rick Ross in late 2010 when he said he wanted to reach new heights and signed Wale, Meek Mill, Pill and so on. Think about it, back then you had Ross really pushing for that Maybach Music Group takeover and even had doggies in a bidding war to get the label popping. We hadn't really seen anything like that since Lil Wayne pushed Young Money to the top, well, at least two of those doggies. LOL. Over the past 6 months, nah, 3 months, the number of new signings are almost ridiculous. So much so that even though we ran a "5 Worst G-Unit Signings" last week, we have to look at everything that's gone down as of late. Y'all use your best judgement to see which team looks the best going into 2012.
Latest signings: Mystikal, Busta Rhymes
"Just to be able to work with Mystical, I'll tell him I appreciate the opportunity," Birdman says of the union. "All he's been through and him being from the town and what we been through together, it means a lot to me, what we're doing, building the brand and the team. I'm super excited, the team is super excited. 2012 we're gonna let it go, we have a lot of great music on him. I want him to be bigger than he's ever been. I have a lot of great music on him, we know it's a lot of work. He knows it's a lot f work. We're gonna go hard." (XXL Mag)
"Whatever they bring to the table, whatever their vision is, [my role is] just to back it up and let them be the artist that they want to be and we support what they want to do," Birdman said in an interview. "We never was [the type] to try to tell no [artist] how to do music, that's not what we're about. We like to let an artist be an artist and we support what they want to do." (MTV)
Current notable roster: Bow Wow, Birdman, Busta Rhymes, DJ Khaled, Mystikal, Kevin Rudolf.
Latest signings: Paris, DJ Pauly D, Kidd Kidd
"I've been working with Fif for a minute, I've been doing a lot of vocals for him. That's how we actually met," Paris told DJ Whoo Kid. "I met him as a writer. I guess he just recognized the talent and I'm naturally like him anyway I guess because I'm from Southside Jamaica Queens. ... I'm signed to G-Unit and I'm ready to hold them down. Whatever I have to do. I'm 'going' to hold them down. ... I'm not really looking at it as competition [with Nicki Minaj], because we're like in two different lanes, actually. She went somewhere else and I'm going somewhere else [with the music] where you can really see where I'm going in 2012. So I'm not mad at her, what she's doing, I love what she's doing, she's making money and I do not oppose to any female making money. There's only one girl in the game so how can you be mad at anything? There's room for me, there's room for me. So, as far as comparisons, yeah, everybody's gonna do that but if you want to compare me to somebody else, great, it's somebody that's making money. That's fine." (Radio Planet TV)
Current notable roster: 50 Cent, Lloyd Banks, Tony Yayo, 40 Glocc, Spyder Loc, DJ Pauly D, Paris, DJ Whoo Kid, Hot Rod.
Latest signings: French Montana, Machine Gun Kelly
French recently chatted with XXLMag.com about the effective method which he credits with gaining him more popularity these days. "I think it's because the way I do my thing now," French says. "I changed my format. I don't pick songs no more. I put out a mixtape [and] the most requested song, I go with that one." French can use the extra input being that he's been extra busy lately. Besides signing to Bad Boy, he just dropped his Lockout mixtape which is a joint effort with Waka Flocka Flame. And, oh yeah, he finally debuted the video for his break out single "Shot Caller" featuring his friend Charlie Rock on the hook. (XXL Mag)
Current notable roster: Diddy, Cassie, Red Cafe, Machine Gun Kelly, Dirty Money, French Montana
Latest signings: Juicy J, LoLa Monroe
"Yeah that's official, that's good to go," Khalifa confirmed with MTV News on Wednesday night before he took the stage with Snoop Dogg at Terminal 5 in New York. For Wiz, this is an opportunity to link up with an artist that he has looked up to for a long time. "Well, I've always been a huge fan of Juicy J and Three 6 Mafia and what they brought to the game," he said. "As far as their music, as far as their consistency, as far as just if you're in that mood and you know what you wanna hear, they brought it and I respected that. And they brought it for years, since I was young." Turns out, according to Khalifa, Juice was a fan of Wiz as well. "It was like, 'Man we might as well bridge the gap and takeover,' because he's gonna be here forever and I'm gonna be here forever." (MTV)
Current notable roster: Juicy J, Wiz Khalifa, Chevy Woods, LoLa Monroe,
Latest signings: Mikey Rocks
"I really just want to bring what I got to the table and fit that over there, because I bring something different to the table that they didn't really have, and vice versa. We both helping each other out and that's the dope part about it. I'm not going over there looking for somebody to tell me what to do because I work independently and got a real good work ethic, so I'm always on schedule with my plans. I think that it'll be good to learn from Curren$y too, man. I think we got a lot we could teach each other. It'll be fun because we've been cool for a minute anyway, and it's just good to work with people that you've been friends with first." (Baller Status)
Current notable roster: Ciso, Trademark Da Skydiver, Young Roddy, Street Wiz, Mikey Rocks, Curren$y.
Latest signing: Torion Sellers
"Hello world, this is PSA number two. Public service announcement number two" Wayne said in the video. "I got Mack Maine right here. We're here on behalf of Young Money/Cash Money Records. I want to reveal something new. I want to reveal something needed. I want to reveal something now. I want to reveal something then. I want to reveal the future. Not only the future of Young Money/Cash Money, but the future. Ladies and gentlemen, I present to you, my newest artist. I'm so, so blessed, so appreciative to be able to say I present to you, my new artist, Torion." (Derick G)
Current notable roster: Lil Wayne, Drake, Nicki Minaj, Cory Gunz, Torion Sellers, Jae Millz, Mack Maine, Lil Twist, Lil Chuckee, Tyga, Gudda Gudda, Short Dawg
^ It's really a no-brainer, doggies. Whether y'all want to admit it or not, Young Money is like the Miami Heat last year. You got the big three; Lil Wayne, Drake and Nicki Minaj. No other label can go against that, which is probably why they do features with EVERYBODY. LOL. I still think the Paris and DJ Pauly D moves are bad but we'll see what pops off six months down the road. Who knows, maybe Jet Life will be the top crew, but until they can get that Doggy of the Week spotlight, they'll be in the back.
2. In My Mind
Stan is an understatement, doggies. LOL. I really never like when doggies make decisions that are going to haunt them in the days, weeks, months or even years to come. Well, unless we're talking about "STFU" Honors. LOL. But when I saw the Internet going nuts over some chick with a tat on her head, I had to investigate. Come to find out, this whole forehead hype is real! SMH. The wild thing about it all is that before I could even put this chick together for SOHH Cap Diss, I read how grimey the tattoo artist talked and I got tight. I don't know why. I don't know who this chick is, not even a real name but I am more upset with doggy that did this to her. Really, doggies, don't use that "it was her decision" line. Nah. That's like a pregnant fiend trying to cop drugs on the corner. Even the dope man has a heart on a cold day. Ya dig? Most doggies agree with me but for all of y'all that don't, peep his interview with Vice and judge for yourself.
Hi Kevin, so who took the picture?
Norm, my boss. It sucks because the photo makes the tattoo look all crooked and janky, but it's actually pretty well applied and straight as an arrow. The other before, during, and after photos taken by my co-worker are better. But when Norm took the now famous picture, one of her shaved eyebrows was tensed up a bit, making the "A" in "DRAKE" look like dogsh*t. Her eyebrows were shaved when she came into the shop, btw. Her head was shaved too.
How did you react when she told you what she wanted done?
The funny thing is, I didn't know who Drake was, I figured it was her hood or some sh*t, not some goofnugget R&B dude.
Did she talk about what it meant to her? Had she been planning for it for a long time or was she kind of just like, "put it on my forehead" and that's it?
Yeah, she was really psyched about it. She had the sh*tty font all picked out on her iPhone ready to go and was pretty adamant about putting it on her forehead. She didn't say a word about what it meant to her, some of the guys at the shop asked her, and she just kinda giggled at them. When I printed up the first image of the lettering, she wanted me to go bigger, so that it went pretty much from each side of her hairline to the other. I thought she shaved her eyebrows for the procedure, so when I put the stencil on the first time, it was right over her (missing) eyebrows, but she had me enlarge it a bit and push it up towards the hairline. But yeah, she acted as if she had planned it out for a while; though I'm not really sure how much extended coherent thought could actually go into getting such a stupid tattoo on your forehead.
Wow. Do you feel sort of bad about it after the fact?
My whole deal with people wanting completely outrageous and potentially life ruining tattoos is this: I'll ask them 3 times if they really think that it's a good idea, I tell them what the potential consequences of getting a tattoo on their face might be, and after that, the bad decision is on them. I believe that people get the tattoos that they deserve. The shop where I worked prior to Will Rise was in the center of the Harbor City Crip neighborhood, so I'm not really a stranger to tattooing gang sh*t on faces, which is what I originally thought that this was. I guess I feel bad that this dumba** got the name of the softest motherF*cker in hip-hop tattooed on her forehead. But what makes that any less valid of a tattoo to her? I lost a little sleep over it that first night, wondering if I wanted to be known as the a**hole who tattooed "Drake" on some crackhead's forehead. None of the face tattoos I had done prior to this got any publicity, so I was a little surprised that this one took off like it did. I'm still kinda debating whether or not I should send you guys the whole set of pictures, I don't really want to paint the shop in a bad light but it is what it is. In the end, she paid me to do this to her, which really means she did this to herself...
So you see it as your job to give people what they ask for?
There is a way of steering the customer in a direction that would make their whole tattoo idea something that would look better on their skin when the concept they have in their mind sounds good to the but wouldn't translate well into a tattoo. This usually comes up when they come in asking for something like a tattoo of a rose but with 20 names and dates hidden in the petals or something. When it's something as simple as lettering, I could have tried to steer her into a prettier font maybe, or a different location (obviously), but she was already set on this "letterman" font, "like the one on the jacket."
But as far as having a choice, yeah, sure, I could have turned her away, and I'm already getting a ton of flack from other tattooers for this but the way I see it, if she's got her little heart set on getting her forehead tattooed then she'll just keep on trying until somebody finally goes through with it. I think that getting a color portrait of the Joker from Batman is a dumb idea, but who the F*ck am I to judge? If some cat from MS13 comes in and wants me to "blast" that sh*t on his chin or forehead or whatever, who am I to judge the validity of them getting what they get and where they get it? If I tattoo a huge "BK" on a Crip or tattoo "DRAKE" on some R&B crazed girl's face, what's the difference? Who am I to say which one is wrong and which is right?
Are you surprised at how quickly the photo spread?
Honestly, I didn't think this thing would get so much exposure. I'm still kinda debating whether or not it's a great idea to have my name attached to this sh*t more than it already is. Seeing as that I haven't really established too much of a name for myself, I don't particularly want this one tattoo to represent my whole body of work. It's not something I'd want to write home to mom about, if you know what I mean. I've actually done some way crazier facial tattoos recently, but was just really careful not to blast the sh*t all over the internet. There are so many kids walking up and down Fairfax with ridiculous facial tattoos that I didn't think too much about it before I did it. Plus, the whole shaved eyebrow thing usually means you just got put on to your neighborhood or whatever, so I figured she was just some crazy shermed-out cholla that was "down for her calle" or whatever.
In my opinion this whole world's going to sh*t, and sh*t rolls downhill, so I might as well just jump in, hold my breath, and pray to G-d that there's a nice big soft puddle of diarrhea for me to land in once everything hits the fan.
I wonder what was going through her mind when she decided to do it.
Man, I wish I could get you in touch with her, I'm sure the story's pretty intense. Sadly she didn't leave a number on her consent form, just her name. But she is supposed to be coming back to finish the tattoo once it heals (she only had enough money for the outline) and I could probably talk to her then. She was on a pretty good one when she came in, and I think by the time I finished, she was coming down, because her attitude changed pretty drastically once the tattoo was finished.
^ I don't care how evil or bias y'all doggies may think I am, there is no way I can co-sign that. At some point, you have to really cherish your craft and not abuse it. A doggy like this really disgusts me, especially the way he talks. SMH. Although, what he said about Drake being the softest.........LOL. Just kidding.....
3. Doggy of the Week: G-Unit
Doggies, it's been one crazy week in more ways than I even care to analyze. You got Gucci Mane out of jail early, Lindsay Lohan being the hottest white getting talked about, Waka Flocka Flame dissing Wiz Khalifa and more. LOL. But nothing tops everything that went down with not just one doggy, but a range of doggies. GGG-GGG-G-UNOT. Just kidding. G-Unit is still breathing, huh? Let's see. 5-0 Cent finally admitting he gets down with Watch the Throne, Tony Yayo coming up with the Top 20 hottest chicks out, Precious Paris speaking...well, kind of, 40 Glocc getting arrested, or not? and then 5-0 finishing hard by airing out Interscope Records. LOL. Doggies, give G-Unit a round of applause! They are the doggies of the week.
"I learned to like some of those songs now," Fif told radio host DJ Whoo Kid. "Some that didn't really matter to me when it first came out are better over time. When you really sit and listen to it, it's some cool moments I liked on it. I was waiting to hear that CD though. I was like, 'Ah sh*t. This could be crazy.' You know what I'm saying? This could really get crazy with both of them on the joint and then I listened to it and I was comfortable after hearing it. Yeah, I was comfortable because it didn't, not at that point, it didn't blow me off my feet. I did learn to like some of those joints because it didn't mean anything early on."
^ SMH. This doggy is beyond late but y'all know the saying, better late than never, right? It's funny b/c as soon as I heard Watch the Throne, I knew it was something special. I mean, yeah, I thought the LP was kinda gassed up and would never really drop but it did and doggies, if you ever needed a reason to love hip-hop, it's in that gold cover. Kind of ironic how 50 can actually say something good about doggies he beefed with back in the days. Maybe he's maturing? (See No. 5)
Eve Mendes. Vida Guerra. Venus Williams. Janet Jackson. Serena Williams. Nicki Minaj. Mylessa Ford. Meagan Good. Liza Irizarry. Lil Kim. Kim Kardashian. Ki Toy Johnson. Kelly Rowland. Halle Berry. Buffie The Body. Amber Rose. Lauren London. Beyonce. Megan Fox. Rihanna.
LOL!!! Doggies, the only reason why I bothered to give Tony Yayo props right here is so I can ETHER his list! Nicki Minaj. LoLa Monroe. Kimbella. Kim Kardashan. Amber Rose. Angelina Jolie. Beyonce. Gabrielle Union. Halle Berry. Mila Kunis. Rihanna. Shakira. Isis Taylor. Lacey Duvalle. Charley Chase. Asa Akira. Wankaego. Carmela Mulatto. Julissa James. Alexis Breeze. Top that, doggies! LOL.
"Welcome to PARI$," she tweeted December 9th.
Thanks for the love everybody! I'm glad you like The Big 10. I'm looking forward to adding a lil spice to the game."
"Loyalty and Royalty #Salute"
"Real Recognize Real #salute"
"I will not lose #WhoWitMe"
^ LOL!!!!!!!! I won't lie, doggies. She might actually do decent on G-Unit. It's still too early to tell but hopefully doggies will give her a shot. I'm not one of them though.
Rapper 40 Glocc -- once signed to 50 Cent's G-Unit record label -- has been arrested in Vegas after cops say he nearly choked his girlfriend to death THREE TIMES IN ONE DAY. According to the police report obtained by TMZ, 40 Glocc -- real name Lawrence White -- was arrested on October 3rd ... after he allegedly unleashed a brutal beating on the woman. Cops say 40 Glocc accused his GF of "playing him" -- so he hit her several times about the head, face, legs and rib area ... and choked her to the point where she "could not speak or breathe." In the report, the GF claims Glocc strangled her twice more before falling asleep -- at which point, she snuck away and called 911.
^ SMH. Did any of y'all see what I said last week about the Top 5 WORST G-Unit signings? LOL. If not, go back and see why Bulldog Butters knows what he's talking about. There's bad press, really bad press and now this? LOL!!!
"Man interscope put out the single art saying its coming out on the 31st but its not coming out. I'm not putting my album out till we are all on the same page," he tweeted December 13th.
"These people are gonna make kill one of them. Now madonna's single is called GIRLS GONE WILD. This is some bull sh*t #SK"
"This is nuts to me. I try to do everything I can to keep my cool you know what? If they don't care I don't care I'm putting out a video now"
"in 15 min new 50cent f*ck it. Making music makes me feel good. I'm going to write while I'm mad. I always come up with something good #SK"
^ LOL!!! LOL!!! If 5-0 really signs with Interscope after his album drops, he's a clown. How do you diss Interscope this many times and not be shelved for life? Or mayyyyyyyybe he is! LOL.
4. Mrs. Butterworth: Summer Walker
Forget what y'all may have heard, the cold weather sucks! LOL. I can't stand it doggies but don't' worry, y'all will never catch me with those open toed sandals, receding hairline and a LeBron James Miami Heat jersey walking down South Beach. LOL. Never that. I'm proud of my New York roots but can't take this time of the year. That's why it was only fitting that we make this week's Mrs. Butterworth something special, something hot and something that reminded us what warm weather felt like again. LOL. Clap your hands and ask your mother's to make it clap too for the lovely Summer Walker.
Is it just me, doggies, or are y'all in the mood to watch basketball? LOL!!! And if those photos weren't enough (thanks HustleBunny.com, y'all doggies always come through), then feast your eyes on this pre-holiday treat.
^ SMH. Santa better bring that to my crib on December 25th. LOL!!!
5. "STFU" Honors
Here we are again, doggies. It's that time of the Pulse Report where we shed the least amount of prejudice and realize it doesn't matter who you are, how much money you have and who you are piping down. If you're talking reckless and out-of-character, doggy, you're gonna get inducted. This week's violators? Bangladesh. Doggy, you must have forgot Justin Bieber has a pretty, little thing named Selena Gomez. LOL. Next? Gucci Mane saying anything with V-Nasty attached to it is classic should get him banned from Pulse Report. LOL. Now doggies know I have DJ Premier in my Top 5 favorite producers list but having us think we're gonna actualy hear an album with him AND Nas? LOL. Doggy can't even put out his own stuff on time. Now I know it's not Asher Roth's fault, but doggy, acting like it was you "AND" Eminem that set the white emcee game on fire? LOL. I think Paul Wall might have something to say about that. Finally, who else but 5-0 Cent. Only a doggy like him would have the audacity to not only sign a female rapper but to jack Wiz Khalifa's Taylor Gang swag. LOL. Doggies, if you didn't know it by now, you've entered "SHUT THE F*CK UP" Honors.
"Yeah he's just a cool kid, influenced by the hip-hop community. (He) wants to be in the clubs, wants to be relevant everywhere. Just wants to be like standing next to Wayne in the club type. He want an 808. He wants to sing and he wants a big booty girl. But he's a cool little dude, he's talkative, down to earth, but he really knows dope beats though. When I'm playing, I know my selection of music that I'm playing. I know what's on this level and that level and Justin picked some good beats. So he got an ear for what he wants to do."
"A mutual friend introduced us [and] I heard some of her material and liked it, so we decided to collab," Gucci said. "A lot of people were surprised. A lot of people, when I told them, were interested in how it was going to sound like, asking me, 'How's it sound, man?' We got production from Zaytoven. People can expect some real good music. I think people are going to be surprised. Baytl by Gucci Mane and V-Nasty album is definitely a classic album."
"[With] Nas, it's always fun to work with him because we have a formula and vibe that already works. It's not difficult. It's like seeing a long lost cousin like, 'D*mn, I ain't seen you in years. Let's get back to what we used to do.' I submitted some tracks, so hopefully those will work, but if not, he and I are still going to do the Nas/Premier album," he said. "But he has other albums that come before, but we're still going to do it, we've spoken about it."
"I definitely feel as if we came with something fresh," Roth said in an interview referring to his 2008 emergence into the hip-hop spotlight. "I think people took notice of it and people really got an opportunity to really add something new and with that, it's pretty cool to see a lot of other young cats get in and I think that's kinda what we want to do. We want to keep pushing [the boundaries] forward and I just hope we don't settle for mediocrity. I think it's important to keep bar game and bar work up, I think it's important to have well-written songs, I think it's important to have your performance game on point -- we have to be very careful moving forward and making sure that we are putting out the best possible music. Music should always come first."
Fans will get to hear from 50's new subdivision of G-Unit on the project as well. "I'm introducing the new regime. Not G-Unit but Ryder Gang. You'll hear from Paris a new female artist on the team," 50 says of his new recruits, which also includes rapper Kidd Kidd.
***Doggies, we got some NBA action this weekend! LOL!!! Matter of fact, today! Not sure how many of y'all are basketball heads or not, but one thing is for certain. BASKETBALL. IS. BACK. College hoops is aight but when it comes to seeing them Knicks go for the gold? Yeah, nothing else matters. Just a few weeks left in 2011, so start making those bold predictions and resolutions! I'll catch y'all on Tuesday, enjoy the weekend! --BB***
[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]