SOHH Whatcha Think: Occupy All Streets: Is Jay-Z's Fashion Move Pimpin' Out A Movement? [Click Here & Speak]

Sunday, Nov 13, 2011 4:30PM

Written by J. Bachelor

Warning: This is an Illuminati speculation-free zone. If you're looking for conspiracy theories as to why the Watch the Throne cover was really a shout out to the devil, look elsewhere, real rap. The idea today is to have a bit of discourse on Rocawear's "Occupy All Streets" line of t-shirts, which rapper/mogul Jay-Z was recently seen rocking with pride.

Even at age 42, Hov has influence on not only other rappers, but the culture as a whole. Which is why I'm curious as to the sincerity of this whole "Occupy All Streets" campaign he's supporting. For those unfamiliar with the "Occupy Wall Street" campaign from which the Rocawear brand got its idea, allow me to break it down to the bone bristle for the hood:

Occupy Wall Street: A movement that began when n*ggas got tired of being broke. As it spread outside NYC, celebs & opportunists have begun to see its potential as a way to not only attain free press, but ironically, rake in more money. Thus making themselves richer, while the very people OWS was intended to serve, remain poor.

Hov isn't the first rap icon to be attached to the movement, as Russell Simmons and Kanye West attended were seen at the OWS movement:

Which is cool, I guess. I mean their appearances help draw more attention to the cause. But the Rocawear thing ... what exactly does "Occupy All Streets" mean? Sure it sounds cool, and Lord knows n*ggas love anything street-affiliated ... but take a second to analyze the statement, is there really a message or is this just another example of a company looking to make a quick buck?

Imagine if a company, back in the day, had flipped the iconic phrase "I'm Black and I'm Proud" and made a shirt that said "I Trap and I'm Proud" or Nintendo had taken Obama's famous 2008 campaign slogan and flipped it to "Yes, Wii Can" in order to sell video games. Sh*t cray.

SOHH Watcha Think -- Is this "Occupy All Streets" a legitimate message or a way to capitalize off of those in the struggle?

[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]

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