News: "It Was Worth Every Penny, But It Wasn't $3 MIllion In His Pocket"
Thursday, Nov 10, 2011 9:23AM
As speculation continues to intensify surrounding Harlem rap newcomer A$AP Rocky's $3 million signing to Polo Grounds/RCA, the company's president Bryan Leach has ironed out the confusion.
According to Leach, the $3 million deal includes marketing, budget and other vital assets within a recording contract.
"What he was saying was, when you look at his deal, between the marketing, the promotion, the A&R budget, the advance, the life of the deal--this is what it comes up to," Leach told XXL. "It's no different than an NBA contract if you factor in bonuses. It was definitely a competitive deal, and it was worth every penny, but it wasn't 3 million dollars in his pocket." Though he denied that the deal put three million dollars in Rocky's bank account, Leach wouldn't confirm what the exact number was. "That's putting out his personal business," he said. "It was a competitive deal. I will say that every single label out there was trying to sign the kid, and he took one or two meetings and went with his gut and his heart. It wasn't because of money. It wasn't a big a** bidding war. But it was a competitive deal. It also factors in his A$AP Crew." (XXL Mag)
A few days ago, Rocky cleared up the $3 million confusion.
"I don't have a $3 million dollar balance in my account but the record deal was $3 million though," A$AP tells Billboard. "I got a deal with RCA/Polo Grounds for A$AP Worldwide and I got a deal with them for my solo project, my solo deal; if you combine both deals it amounts to a three million dollar deal." In fact, A$AP is in the studio working on a compilation mixtape, "Long Live A$AP," which will feature his newly signed A$AP Worldwide artists A$AP Ferg, A$AP Nast, A$AP Twelvyy and Space Ghost Purrp. Before dropping his yet-to-be-titled debut set, A$AP plans to release a deluxe edition of his current mixtape that will be marketed and sold commercially similar to Drake's "So Far Gone." After all, A$AP says, "My mixtape is a classic. It's only right to put it out at retail." (Billboard)
Rocky also recetly talked to SOHH about his huge record contract.
"People tend to make a big deal out of everything. I'm gonna be perfectly honest: I been 'hearing' that I'm pretty big. I can go on Twitter and stuff and see that I'm pretty big, but truthfully, I don't know how big I really am yet. You know? Because it's happening to me, I can't really see it like everyone else does. But [being big] is not the most important thing to me at this moment, so I don't stress that. I'd a dope feeling, but I don't know if I'm bigger than I was a week ago." (SOHH)
Rocky went on to say his deal shoots down the myth of an up-and-comer needing a major artist co-sign before invading the mainstream.
"When people used to ask us who we f*ck with and who we had songs with, we'd be like, 'Us'. That's who we roll with, us." That's who we rap with. So, I guess that sh*t worked out for the better because we don't have to perpetrate and fraud like we know [astists] that we don't really know and sh*t. All we got is us, and if you f*ck with us, then we got love for you." (SOHH)
Check out a recent A$AP Rocky interview below: