News: 50 Cent's "SMS Audio" Headphones Finally Tuned In

Thursday, Nov 17, 2011 9:23AM

Written by Cyrus Langhorne

G-Unit's 50 Cent has reason to smile this week with his new SMS Audio headphones finally getting publicly unveiled after months of hype.

While only currently available for pre-order, details on SMS Audio have emerged.

SMS Audio, LLC (www.SMSby50.com ), a premier audio headphone and accessories brand, today announces pre-order availability for its highly-anticipated Sync by 50 wireless headphone and Street by 50™ wired headphone. Developed under CEO 50 Cent's creative direction, the SMS Audio line aims to blend advanced technology with modern design to provide the highest-caliber headphones for all who appreciate professional sound quality. The unique Sync by 50 headphones integrate Kleer wireless technology and is the only wireless headphone to incorporate full on-board controls offering an unparalleled, crystal-clear wireless range. (Press Release)

50's fans currently have the option of pre-ordering two different sets of headphones.

The Sync by 50 wireless headphones feature 40mm drivers and are professionally tuned to produce unparalleled sound quality, providing the listener with non-compressed, CD-quality audio. Utilizing Kleer wireless technology to streamline and share the music experience, up to four listeners can simultaneously rock from a single source. The second offering in the line, Street by 50, is an exceptional wired-style headphone equipped with professionally-tuned 40mm drivers to deliver crisp clean sound, enhanced bass and passive noise-canceling capabilities. Sync by 50 and Street by 50 have an MSRP of $399.95 and $299.95, respectively. Both headphones are now available for pre-order at www.smsby50.com with an estimated ship date of December 5th. (Press Release)

Last January, 50 publicly unveiled a headphones venture by Sleek.

Ludacris and 50 Cent, two rappers, actors and entrepreneurs, unveiled their own respective lines of headphones at CES this year. Ludacris showed off a 5-model line branded Soul by Ludacris, and produced by a company called Signeo. And 50 Cent unveiled his own headphones, called Sleek by 50 Cent, which will be made by H&H Imports, a company that last year signed Hulk Hogan on as the sponsor of a line of home cleaning products called PumMax. (Los Angeles Times)

After things turned sour by the spring, 50 and Sleek parted ways eventually resulting in him launching SMS Audio.

In actuality, it was G-Unit that terminated a Brand Licensing Agreement that it had entered into with Sleek, which termination automatically triggered the termination of the earlier announced tri-party agreement. However, not long after the termination of the tri-party agreement, TV Goods and 50 Cent, via his affiliate company, SMS Audio, LLC, entered into a Term Sheet for the two parties to continue joint efforts to produce and distribute a direct response television infomercial to globally market a wireless over-the-ear headphone product offered or sold by SMS that is endorsed by and/or and bears the name of "50 Cent." Sleek is not a party to that Term Sheet. (Yahoo News)

SMS By 50 is expected to hit retail outlets by next month.

Check out a recent 50 Cent interview below:

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