News: Snoop Dogg On Rap's Global Takeover, "It's The Soundtrack Of The NBA & NFL"

Tuesday, Oct 4, 2011 12:20AM

Written by Cyrus Langhorne

West Coast rapper Snoop Dogg recently weighed in on the state of hip-hop claiming its cleaned up image in recent years has made it a prominent staple as seen in professional sports.

In Snoop's eyes, rap music's dominant impact is evident with the NBA and NFL.

The "What's My Name" rapper is pleased that nowadays hip hop seems to have lost its bad reputation and become respectable. "It's universal now. It's the soundtrack of the NBA and NFL... everywhere that you look, you're going see hip hop and that's only a testament to everyone who's been involved in the game." Snoop's own reputation seems to have had a makeover in recent years as well. At one time, because of an incident at Heathrow airport and after he was convicted of drug and fire arms offences, he was banned from playing in the UK. (The Press Association)

Earlier this year, Brooklyn rapper Talib Kweli cited President Barack Obama's political team for using hip-hop to earn a spot in the White House during his 2008 presidential campaign.

"Hip-hop has a potential to have a role [in politics] because hip-hop is a great way to spread information," Kweli explained in an interview. "The Obama campaign used hip-hop very effectively. That's the first time in politics that was seen. Cats like Corey Booker -- and Kevin Powell -- now are starting to really figure out how to utilize hip-hop and the hip-hop mentality going into politics. And I think doing that makes them come across as genuine. Look what happened to [former Detroit mayor Kwame Kilpatrick], who called himself the 'Hip-Hop Mayor'. If you wear it on your sleeve it's not genuine." (Hip Hop DX)

Rapper Shyne previously talked to SOHH about his perspective of rap and politics.

"Rappers been political," Shyne explained to SOHH. "Public Enemy, you dig? That's what we've been doing. KRS-One, Rakim, you know, that's the essence of hip-hop. It's revolutionary music. You dig? We talk about hanging in the gutter, not having food to eat, standing in that welfare line. So hip-hop is the epitome of politicians. The only thing is we're not trying to lie. We're not trying to snuff somebody out because we're the original revolutionaries. Not these sheep that's organized running around." (SOHH)

Despite its mainstream success, in November 2010, fellow Southern rapper David Banner said he believed hip-hop had lost touch with its fans.

"I just have a problem with the lack of balance," he explains. "Everything about rap music now has everything to do with the music but the ability to rap. It's who has this n*gga killed? Who is he beefing with? Does he have swag out the roof, shawty? No, it should be, dude, can you rap? Is the beat tight? ... We have allowed corporate entities to reduce our music to a download," he says. "Our kids now they don't really believe they should pay for rap music. So there's a bigger problem that we don't see. They have now replaced the artist and the talent of the artist with general concepts like swag and being gangsta." (VIBE)

Check out some recent Snoop Dogg footage below:

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