News: Diddy Issues Emotional Apology Over Ciroc Rant

Tuesday, Oct 4, 2011 11:40AM

Written by Cyrus Langhorne

Rap mogul Diddy has issued an apology to fans and partygoers he lashed out at over the weekend during an Atlanta event for opting to imbibe with Grey Goose vodka over his signature brand, Ciroc.

Via Twitter, Diddy asked for forgiveness from his supporters.

"I'm a child God and I should be better no matter what somone says to me. I'm sorry for the ignorant way I repesented myself and us.," he tweeted October 4th.
"To all my childen of God ... I have backslid and regressed. Forgive me for my ignorance. Pray for me pls. I know better and I am better."
"I have a responibility that I promise I will live up to. And I'm more dissapointed in myself than you know. I will humble myself and learn."
"bottom line is I'm sorry to all! Pls find it in your heart to accept my apology. I will do better and be Greater And a source of positivity!" (Diddy's Twitter)

Reports and footage of Diddy's outburst hit the Internet last weekend.

Last night, it was about to go down at the BET After Party at Compound Nightclub hosted by Diddy and T.I. At some point in the night, Diddy grew upset because some patrons were holding up Grey Goose instead of Ciroc and went into a verbal tirade on the mic while throwing a drink across the room. 'Put that sh** down. It's Ciroc Boys in The building. What you gonna do? This is my house', he can be heard saying on a video of the incident that's circulating. Meanwhile, although it looks like Kenny Burns was on the receiving end of the tirade, I am told he was actually trying to calm Diddy down. (Necole Bitchie)

Following Diddy's remarks, rapper T.I. publicly scolded the Bad Boy CEO.

"What's going on in this muthaf-ka. I'm going to tell you like this, you will not f-k my hundred million up for nothing in this muthaf-ka. I don't give a f-k what's going on. I ain't for that fight s-t. I will get the f-k on out of this b--h and let ya'll have it. I've done enough time. Ain't nobody else in this muthaf-ka talking about fighting and have did time. I ain't trying to do it. Puff you got too much money for that sh-t n*cca. Let that n*gga drink what the f-k he wanna drink, f-k that s-t. They ain't getting money for drinking that sh-t, they paid to drink that sh-t. I love you and will go to war for you but come on man!" (Necole Bitchie)

Known for his development partnership with Ciroc, Diddy issued an apology last year after taunting the company's alcoholic beverage competition by labeling it "pee pee."

"Ladies and gentlemen, I come to you today as a man," Diddy says, "I feel like only a true man steps up to the plate. And people may not agree with his position and that man says, 'I'm sorry.' I'm sorry to all I may have offended. We're sorry for being the best... I am sorry that I came out with these flavors that taste so good -- I am sorry that the competition sales are down and we're up, there's nothing I could do about that, nothing I can do about the way your vodka tastes. I am sorry that I am coming to you live from a bubble bath. I'm sorry. I'm not really sorry, this tastes good. Ciroc Vodka." (P. Twitty TV)

Check out Diddy's remarks below:

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