SOHH Whatcha Think: Cole Says His LP Helped Make A Lane For Kendrick & K.R.I.T: Which MC Got Next? [Click Here & Speak]
Thursday, Oct 27, 2011 12:04AM
Cole surprised alot of people with sales of his debut, A Sideline Story. Being a "new" rapper on a major label, there's a certain amount of pressure to deliver a smash single or two before your album drops. A huge radio hit can do more for sales than all the marketing in the world, and while having a song that's in constant rotation by no means guarantees that your CD's gonna sell mad copies, it does sort of indicate that there is at least a decent amount of interest in your brand.
Cole's debut lacked that huge single. In fact, that was a primary reason behind the album's many delays. "Work Out" has received moderate radio love, but no where the amount of buzz of let's say a pre-album single from a guy like Drake, who sort of began making a name for himself around the same time Cole first began emerging from the underground.
Sideline Story has done impressive numbers considering all of this, which makes Cole's comments in a recent interview something to think about:
"We created a new mold, a new formula. Kendrick Lamar, Big K.R.I.T. now, they don't necessarily have to feel the pressure that I felt like, 'Where's the big single?' I was the sacrificial lamb of that. That's why my album wasn't coming out, because of the label waiting on a huge single."(Karmaloop)
Both Kendrick Lamar and Big K.R.I.T have developed a strong underground following, and, like Cole, have a legion of followers ready for their official debut. If we imagine that Cole's success minus that one megahit single has in fact "created a new mold" in which MC's can drop albums and thrive, we want to know this: Out of these two budding acts, which one is next to blow?
[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]