SOHH Whatcha Think: Will Wale Do Big Or Get Swallowed By The MMG Crew?
Monday, Sep 19, 2011 12:00AM
Looks like Rozay's Maybach Music imprint is nearly ready to roll out its first solo spitter, as Wale's lable debut, entitled Ambition is near completion.
[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]
Its interesting to see an MC like Wale team up with Ross & Co., as The Boss, whose uber-flashy style, content and delivery varies wildly from the homegrown spitter format of Wale. When you look at artists who build a team of their own, such as Kanye's G.O.O.D. Music and Jigga RocNation what you often find is that these head figures tend to reach out to artists that somewhat resemble their own lyrical fashion. But with MMG, Ross has assembled a crew of rhymers who each have their own, distinct style.
Which brings us to our question of the day: Will Wale's original style become lost within Maybach Music? While he has developed a strong following on his on, Wale has yet to see the commercial success of his boss, makes one wonder if, in a pursuit to capture a larger share of listeners, if he may attempt to imitate the Boss' appeal: Stripped down rhymes over epic beats. Ross has never been known as the most lyrical in the game, but his unique ear for catchy tunes and his ability to match that with an effective hook can be credited with much of his success.
Its a tricky thing, trying to broaden your appeal. Go to far away from your original sound, and you risk losing those that supported you in the beginning. Remain the same, and you may stunt your growth, and thus, limit your fanbase. SOHH Watcha Think -- Can Wale remain himself and become a huge star, or will he have to become more Maybach and less MC?