"What Hurts Him Is [That] He Comes Off Like He's Full Of Himself"

Tags For This Article: Diddy, Dirty Money, Jeff Belizaire

Categories For This Article: Columns, Underrated

Underrated: "What Hurts Him Is [That] He Comes Off Like He's Full Of Himself"

Thursday, Sep 15, 2011 12:14AM

Written by SOHH for Jeff Belizaire

[Double Take: This week, SOHH allows entertainment personalities to give a fresh perspective on a critically-acclaimed artist whom, despite their demonstrated success, may possess a trait that's unappreciated by the masses. After Kurupt gave the title to Eminem earlier this week, AKOO Clothing marketing director Jeff Belizaire now crowns Diddy as SOHH Underrated.]

Diddy (SOHH Underrated)

This is how I've been feeling lately. I heard Diddy and Dirty Money's entire album for the first time a few weeks ago. It's probably the best album I've heard this year. I know a lot of people didn't really stick to it because Puff was attached to it and I didn't listen to it because Puff was attached to it. But it's an incredible album.

So I think Puff will probably be my first answer for SOHH Underrated. I'm just going to go out on a limb and say Diddy put out a classic album. I think Diddy and that album were very underrated. I'm not sure what the numbers did but I know that within the industry, the people I know, nobody was trying to take it seriously or take him seriously.

I think what hurts him in terms of being underrated is [that] he comes off like he's full of himself. I think the power of celebrity isn't as powerful as it once was. I think today, more now than ever, people are rooting for the underdogs. It's a growing trend and it's [highlighted] in shows like "American Idol" and "America's Got Talent." It's about empowering people who wouldn't normally get the opportunity to get that stage. That effect is causing the folks that have that access and can exploit it and boast about it to seem like a**holes.

So that's why I think people don't take Diddy or even Dirty Money, the project, very seriously. That's the reason I didn't take it seriously.

Jeff Belizaire is the marketing director of rap star T.I.'s Akoo Clothing fashion line. Akoo Clothing is a new Americana fashion brand that manufactures a large variety of upscale urban apparel for men. Akoo produces a wide array of styles for all seasons that include premium lightweight T-Shirts, cardigans, sweaters, embroidered wovens, leather jackets and quality denim among a variety of other clothing.

Check out Diddy's music below:

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