SOHH Whatcha Think: Does A Rapper-Turned-Boss Make It Hard For The Rest Of His Team To Shine? [Click Here & Speak]
Thursday, Sep 15, 2011 1:32AM
One beautiful things about our genre is when an artists rises to a level at which they can look back and create opportunities for others. The situation is mutually beneficial: It allows a rapper to become a businessman and it opens up lanes for similar spitters to have their audience (and hopefully, bank account) grow.
But even that can get tricky, which leads to our question of the day: Does the rapper-turned-boss make it hard for the rest of his team to shine?
Let's take a look at a few scenarios that can make it hard out here for a pimp, er, rap artist:
The Boss That Casts A Large Shadow
Working under a cat like Hov can immediately boost your public image, just because, hey -- it's Jay-Z. His co-sign isn't always the Midas Touch, but it is powerful enough to have rap heads at least check out a few of your songs. Trouble is, him being one of the biggest music icons on Earth, it gets tough to carve a niche of your own without always being compared to Jay.
The Boss That Can't Stay Out Of Trouble
Jail is a real place. It isn't just for street cats either. Nowadays the Hip-hop police ain't playin' -- something as simple as catching the wrong form of transportation on your way out of jail can result in a U-turn bringing you right back in the bing. For rapper/bosses like Gucci and Tip it has to get difficult to manage a personal career, family life, plus spread the word about your newest act from a phone that doesn't dial in. As much as we'd like to see them both free and making music, its safe to say the artists that work for them want to see them even more.
The Boss That Says, "You know what? F*ckit"
Remember Harlem World? Not the album. The group. Yeah, Ma$e put a little team together and they even released an album. Before the movement could fully realize itself, however, Betha decided to leave rap, and thus, throw his team to the wolves. Cold world. Lupe Fiasco at one point was developing a lineup of acts to put on, but then decided the boss thing wasn't for him. With any job, there's a chance that things may go wayward, but to get so close, then have it all pulled away can't be a good feeling.
Of course, there are several success stories that can be told from artists such as Drake, Nicki Minaj, Eminem, and 50 Cent about the benifits of working under a fellow MC. But what do you think: In the grand scheme of things, is signing under a rapper a great idea?
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[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]