SOHH Whatcha Think: Snatch The Throne: Did Sales Of C4 & The Crowning Of Shady Signal The End Of Jay's Reign? [Click Here & Speak]

Tuesday, Sep 6, 2011 11:30PM

Written by J. Bachelor

I seen Mase do it. I seen 'Ye do it. X came through, caught lighter fluid -- Jay-Z, "A Star is Born"

Rappers have their run, some longer than others. There's no question that the Jiggaman has acheived amazing things in this thing we call Hip Hop. But as a new generation rises up, and a new rap audience demands something new, extreme and adorned in print jeggings, is it reasonable to ponder if Hov's reign as the face of rap music has had its run?

[Editor's Note: The views expressed in this column do not necessarily reflect those of]

When music culture magazine Rolling Stone crowned Slim Shady "King of Hip Hop", the internet went nuts. Besides a questionable rating system (Twitter followers, Facebook friends, etc.) many felt like Jay had been slighted. Add that to Weezy's Carter IV easily outselling the "unleakable" Watch the Throne (an epic undertaking that involved not one, but two musical icons) and one may begin to wonder if Hov's mass appeal has seen better days. Nothing last forever, which means even if Wayne's commercial victory gives him one up on Jay, he'll very likely experience the same fate.

That's old school to the new crew, they're doing numbers like Sudoku: They're the new you; And its d*mn near inevitable they'll experience deja vu too. -- Jay-Z, "Fallin'"

As mentioned in an earlier column, every era has their standout artist. Jay undeniably is one  who has taken the genre to new heights. But is his reign on the mic slowly approaching a time where it may be best to gracefully bow out?

Young Money's 2011 musical onslaught isn't over just yet, as Take Care is set to be released in October.

Watch the Throne indeed.

Drake's up next, see what he do with it. -- Jay-Z, "A Star is Born"

Check out this recently released track by Lil' Wayne:

[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]

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