News: Jay-Z & Kanye West's "Throne" Projected To Steamroll Into Second Week

Thursday, Aug 18, 2011 9:06AM

Written by Cyrus Langhorne

Grammy-winning rappers Jay-Z and Kanye West's new Watch the Throne joint album will continue steamrolling through its competition as one-day estimates has it projected to stay at No. 1 next week.

While an exact sales total is still unknown, Jay and Ye's new LP will conquer its competition in week two.

The Throne is still theirs. After the second-highest debut of the year (next to only Lady Gaga), Jay-Z and Kanye West's Roc-a-Fella/Roc Nation collaboration, Watch the Throne, will once again top the HITS Album sales chart next week. That's pretty much a no-brainer, considering the serious dearth of new releases this week as the summer draws to a close. (Hits Daily Double)

The LP debuted atop all albums this week with over 400,000 records sold.

Jay-Z and Kanye West's Watch the Throne leads the pack this week debuting at No. 1. According to Nielsen SoundScan, the duo's highly anticipated joint album has sold 436,100 units after seven days in stores. (SOHH Sales Wrap)

Prior to hitting physical retail outlets, the collaborative record premiered digitally.

"Watch the Throne," which miraculously didn't leak to the Web as so many eagerly-awaited albums have over the years, is exclusive to iTunes until Friday, Aug. 12. That's when all other retailers -- physical and digital -- will start selling "Watch." Of course, most brick-and-mortar retailers could opt to ignore the official street date and begin selling the CD as soon as they receive it, which may be as early as Wednesday. (Billboard)

Last week, Jay opened up about the meaning behind his new joint project.

"It's just protecting the music and the culture, like, it's people that's in the forefront of the music," Jay told radio host Lorenzo Thomas. "It's like, 'Watch the throne,' protect it. You just watch how popular music shift and how hip-hop has basically replaced rock n roll as the youth music. The same thing could happen to hip-hop. It could be replaced by other forms of music. So it's just like making sure we're putting that effort in making the best product, so we can contend with all these other music. With all dance music that's dominating the charts right now, indie music that's dominating the festivals and still holding off rock n roll. Just to hold our place and make sure -- the hip-hop culture is still the most dominant form of music around the world." (99 Jamz)

Check out a recent Jay-Z interview below:

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