Pulse Report: Diddy Finds His Own Great White Hype, Game Wants A Bite Outta Big Sean, Jay-Z Keeps Roc-kin'

Friday, Aug 5, 2011 11:55AM

Written by Bulldog Butterworth

In this week's Pulse Report, doggies, we applaud Diddy for finally catching up to his competition by signing a white rapper, try to figure out why Game wants to beef with Big Sean, realize that  Jay-Z is still the "King of Everything" and oh SOHH much more!

1. White Men Can Jump

Before I even start this up, doggies, let me first say congratulations to Machine Gun Kelly. I ain't gonna lie and say I've been up on him since 2008, but I respect a doggy that is about grinding and at only 21, doggy is about his business. Laces Up! Now with THAT said, Puffles, Puffy, Puff Daddy, Daddy Puffs, Diddy. LOL. I'm gonna hold doggy personally responsible if he tries to Red Cafe/Craig Mack MGK's career. Nah, just joking. The reason why I think that Diddy's move is going to work is simple. He KNOWS he's doing what's hot right now. Signing. White. Rappers. Nothing more, nothing less. Think about it for a minute, doggies. Eminem signs Yelawolf? Mac Miller is hot? Asher Roth has a steady buzz. And oh yeah, didn't Diddy try to sign......

"He hit me and he was mad about the whole signing thing. He was like, 'Yo, I wanted to work with you, blah, blah blah,' " Kreayshawn recalled. The upstart rapper went on to reveal an amusing tidbit to the Bad Boy mogul. "Honestly, I've always had a picture of you next to me and my kindergarten picture," Kreay recalled telling him. "I always put it on my wall, and I tell people, 'That's my dad. P. Diddy's my dad.' And he was like, 'Yo, I have to adopt you.'" (MTV)

Y'all can blame Drake for bringing light complexions back. But now y'all can thank Eminem's full recovery and return to making white rappers relevant again! LOL. But instead of just playing the race card, doggies, let's not forget:

"I definitely felt a way about it because that's my friend," Diddy said December 22. "I was without a doubt just looking at the situation selfishly. I wanted to rock with [Jay Electtronica]. But at the same time, I support my friend on what's best for his career and Jay-Z is also one of my best friends in the game -- I was a little bit of a sore loser and at the same time just being a little bit sensitive and emotional. But we talked about it. I understood where he was coming from. That's the beauty of our friendship." (Shade 45)

Bottom line, doggies? Give props to Puffy. He may be knonwn for talking that wild mess but it's his time. Jay's got the Roc Nation team but the music industry is cashing in on white artists. White rappers right now, too. The way Machine Gun Kelly explains it, sounds like there may be potentional.

The way it all started was before Bad Boy/Interscope, it was a major label bidding war. At the end of the day, surprisingly to what people may think, Puff was the one person who said, "I don't want to touch or change your movement. I just want to get that machine."

Bad Boy recently inked with Interscope and he brought me to Jimmy Iovine one night in the hotel room on a fluke though. He was like, "I gotta go run an errand." I think this was either my first or second time meeting Puff and I was like, "OK, this is kind of random. It's 2 AM in the morning. Who has to run an errand at 2 AM?"

We ended up going to a hotel room and Jimmy Iovine ended up turning around and I think I just shat my pants. I'm just in there at the hotel room with shatted pants. And so Puff told me to tell Jimmy about the idea and I showed him the fans and the movement. Puff just really believed in the idea. Puff pushed for it, we told the other labels what was going on and what we had offered on the table and it was such a game-changing type offer that it's like, "No way. Not possible."

We tried to tell everyone, "Trust me." But they were like "OK. Whatever." They didn't believe it and here we are. I'm so proud that we used a video to announce my signing. It's not for corporate, it's not for the industry guys. It's honestly to make people feel like they want to [get down].

Me and a really good friend of mine that's also an EST boy like myself, we sat on a couch in LA for countless nights just gathering all of the footage and thinking about the best way we could present it. The video turned out crazy. I teared up the first time I watched it. Hopefully we got some tears jerked out of you.

^ Now that's what I'm talking about. LOL. Doggy that ain't scared to admit his feelings. LOL. Seriously, doggies, I hope it turns out well. His name goes hard too, doggies.

2. What's Beef?

Y'all want to know what would be hot? LOL. Game calling up Consequence to do a record that's packed with subliminals going at G.O.O.D. Music. LOL. If I wasn't so much of a realist, I would say that conversation has already happened. At least through a Twitter direct message. LOL. Is it just me, doggies, or did Game's "Otis" record turn from him saying it was all jokes and giggles but then a serious thing w/ Big Sean? LOL. I mean, I can't be the only doggy out there thinking this, can I? Even though he went at Jay-Z and all of them other doggies, Game kept, well, let's start from scratch, doggies.

game-2011-07-23-300x300.jpgBig Sean

"[Game's 'Otis' diss?] I didn't even take it as a diss. I took it as him doing what he do. Don't he got an album that's about to come out?" ("The Breakfast Club")

^ OK, y'all remember that from last week. But peep how Game got down last weekend though.

"@thegame Big Sean coming for yo head next BOI! LHH," Game re-tweeted July 29th.
"@LiquidGotti It'll be the END of em if he do. RETWEET THAT !!!"
"Aint NEVER LOST a rap beef & I NEVER WILL !!! #iWroteThreeHundredBars little do you n*ggas forget !!!"
"@AaronFly92 I aint diss Big sean YET. All I said was "Benni Han Han don't sell no f*ckin' Won Tons" . LISTEN BETTER BOI"
"#UncleOtis wasn't a diss record. That was me & the homies in the studio wasted LAUGHING & JOKIN. If I get serious.... #HeadsGoneRoll"
"@KeepItCrispy__ I don't agree. Big Sean be spittin some sh*t. Leave it at that ! & Benni Han Han STILL dont serve no f*ckin won tons ha ha"
"AINT NO BEEF wit dat boi. But if y'all are able to GET the lil n*gga to bust a shot this way I WILL BE MORE THAN PREPARED !!!" (Big Sean's Twitter)

^ LOL!!!!!!!!!!!!!! There's one thing you learn after a while, doggies. The more a doggy talks about something, even if he's addressing it, there's more to the story than we think. Maybe Kanye West snubbed Game for the R.E.D. Album or, ever worse, BIG SEAN TURNED DOWN GAME!!! LOL. Unlikely, but still, it's gotta make you wonder, right? Peep those bolds. Why would Game even egg doggy on like that? It's almost like how 5-0 Cent kept trying to get Lil Wayne to diss him so he had a legitimate reason to go at him. Come on, y'all doggies remember:

Game doesn't realize it, beefs aren't even popping anymore. LOL.

3. Doggy of the Week: Jay-Z

Doggies, if you didn't see Jay-Z getting "Doggy of the Week" love this week then you're blind as Beanie Sigel's disses. LOL. If there's one doggy that's talked and been in the headlines (nah, Drake, no subliminal) it's gotta be that doggy they call Jigga. He had to set the record straight about beef talk involving Kanye West, said his president might be black but not cooler than him, has a solo album coming together, gets groupie love from Beyonce and is putting his paper into Pharrell. Pause. Doggies, put them hands together and give Jay-Z that encore applause!

1. We're Brothers, Doggies

"Yes, we get on each other's nerves. But that's part of pushing each other. We push each other," Jay told Angie Martinez. "The people that have a problem with Kanye or myself are people who are complacent in life. People don't like to be pushed. It's like annoying. It's a thing when people are pushing you to be greater, and we push each other to be greater. So of course there are times when we're in the studio and we're yelling, but that's about it. I would never disrespect that man. I have so much respect for him." (Hot 97)

^ Doggies, between y'all and me, I think that Jay and Kanye go at each other's necks on the regular. Even though NY Post said they were beefing and that it was more serious than we thought, I think there had to be a little bit of truth behind what they said. I mean, what doggy gets along with Kanye? Just ask Consequence. LOL. J/K.

2. The Prez Ain't Got Nothin' On Me, Doggies

"The president is like the second coolest person in the world," Jay said in an interview with Angie Martinez on August 1st, jokingly naming himself the first. "[Next to?] I mean, come on. Don't make me say it, Ang. [laughs] Don't make me say it Angie. [Does he react?] Yeah. Yeah, he's very humble. Yes. It's weird. I love it. [Do I react to him?] Definitely. [He's the only one I react to,] off top [of my head.] 100 percent...Who you are puts a lot of pressure on regular relationships because it's not a regular relationship. People begin to see you differently." (Hot 97)

^ LOL!!!! Now that's on some next level boasting right there, doggies. Jokes or not, y'all can't hate on the fact that Barack has Jay's number in his phone. I mean, that's up there with Oprah Winfrey status. Think about it doggies, Jay probably gets more calls/texts from Obama than Joe Biden. LOL!!!!

3. I Got That BP3 Follow-Up, Tho, Doggies


"I'm really antcipating [his new album] and I'm really excited about it because we're really going to go hard and try to make sure we make a big stamp on that album as well," Verse told SOHH when asked how excited he is to contribute to Jay's upcoming solo LP. "I think when everybody listens to the [LP and the] Watch the Throne album and see our contributions to that too, it's going to make a lot of people really pay a lot of attention to us. You know what I'm saying? I'm really excited about. It's kind of been like, surreal almost because I think sometimes it's not until after the situation you look and say, 'Yo, we Jay and Kanye, we're on the Rihanna album,' you feel me? So it's not until afterwards when you can really sit back and be like, 'Yo, that's crazy.'" (SOHH)

^ LOL!!!! Come on doggies. Are we supposed to really believe this doggy? LOL. Whatever. I won't lie, I'm glad to see or at least believe that Jay's got that new album in the works. Watch the Throne might be hot but y'all remember what Jay did with BP3. Need I say more?

4. Had The Hottest Chick In The Game, Wearing My Chain, Doggies


"[Did I visit my husband during my vacation?] I did. I went on tour with him and I got to see the shows from the audience, which was something that I don't get a chance to do. I was really, really inspired," Beyonce said. "I've always been a Jay-Z groupie." ("The View")

^ LOL!!!!!!!!!! This is the definition of winning, doggies. Baddest R&B chick in the game and she's been fiending for Jay since day one.

5. I'm All About A Billi, Doggies


On the eve of the release of Watch the Throne, his highly anticipated album with Kanye West, Jay-Z's adding more to his plate. GQ has learned that as of today, Jay-Z's fashion house, Rocawear, owns the licensing to manufacture and distribute Billionaire Boys Club. Sources say that Jay-Z and Pharrell, the current face and force behind BBC, will work as a tandem--utilizing Jay-Z's business prowess and Pharrell's creativity. Hypebeast, fret not! BBC won't be on the shelves of large department stores simply because it's under the Roc umbrella. But this is the backing that most streetwear brands don't have, which has lead to many shuttering their doors in recent years. For now, this is truly the best of both worlds *cue R. Kelly chorus*. (GQ)

^ Yeah, even though Jay clarified this saying that they are only partners, the fact remains. "IF" Jay wanted to, then believe that BBC could have been bought and shipped at the click of a button, doggies. Jay's got that $$$ and power.

4. Mrs. Butterworth: Julissa Neal

Get this doggies, turns out SOHH is asking me to tone down a bit more. LOL. In case y'all didn't realize it yet, I haven't even been dropping explicit language on here like I used to, now word is I have to be a bit easier on the T&A. Well, I still have a long leash, but y'all won't likely be seeing any wet t-shirts or sand over nipples. LOL!!! Eh doggies, I've been through worse. LOL. With all of that said, let's look no further than this week's juicy sweet little thing that goes by the name of Julissa Neal. SMH. Now if this ain't what your mami, uh, "mommy" hopes y'all bring home after your first day of classes in the next few weeks, then I don't know what she wants. LOL. Julissa's got looks, attitude to win and oh yeah, a brain. LOL. Doggies, pucker up them lips and say it with me, "Muchas Gracias, Butters!!!!" LOL!!!

Julissa NealJulissa Neal

Julissa NealJulissa Neal

Julissa NealJulissa Neal

And y'all know you can expect some moving visuals like always doggies. V-Day may have been a while back but I think y'all can appreciate this. It's the thought that counts afterall, huh? LOL!!!

Bonus: LOL!!!!

5. "STFU" Honors

Well doggies, believe it or not, I actually had some trouble finding five doggies that deserved the "STFU" Honors treatment. At first I was going to put a few in here that said reckless stuff (SMH, this no-cursing is killing me, doggies!) on Twitter so I wanted to make it a special "Twitter" edition. But I couldn't get five. Then I wanted to put up a few based on videos only, but then I saw there weren't five total that needed to shut their doggy mouths up. LOL. So, I decided to just go like I normally do and pull out doggies that need to be put on blast. Some FYI's though, Tech N9ne is my doggy but Nicki Minaj gets way more t*tties in her face than him, Jay-Z is my doggy too but he's also the same doggy responsible for 2005's Memphis Bleek and Young Gunz's (and Tierra Marie, Freeway, Beanie Sigel's) albums back at Def Jam. LOL. Other than that, make way doggies, it's time for "SHUT THE F*CK UP" Honors!

1. Tech N9ne

"I think I sign way more t*tties than Nicki Minaj because I'm way more accessible," Tech explained in an interview. "I have meet-and-greets and sh*t. I don't know what she does. They probably hide her away. I have rapid fans. She has a lot of fans too. They wear pink wigs and sh*t. I'd sign her t*tties with my tongue. I think I've signed way more t*tties than Nicki Minaj though. I don't even know how many t*tties she's signed but I guarantee you I probably sign more." (XXL Mag)

2. Jay-Z

jay-z-roc-nation-2011-08-02-300x300.jpgState Property (Happy Birthday Jay-Z)

"J. Cole is pretty close, he's coming out in September," Jay told Angie Martinez on August 1st. "He's got a great album. Jay Electronica is working on a great album as well. He's pretty close. Bridget Kelly just released -- her debut song, 'Thinking About Forever' -- For me, if you're gonna come sign to Roc Nation, just realize it's going to take a second. I'm into artists. I'm not really into putting a single out. It takes a minute to build artists. It's just true. You can't come off the street and make a classic. Rarely does that happen. Lauryn Hill was in the business for 700 years before she put out the Miseducation of Lauryn Hill. She had to go through some things. You have to go through some things." (Hot 97)

3. Shyne


He is planning a world tour and the release of two albums by early 2012 but promises that the lyrics will be clean, and his shows, like forthcoming videos, will be without female dancers in deference to Jewish modesty laws. He says that he had asked for divine help in bringing the world his debut album in which he sings about "b*tches walkin' topless with G-strings". In return, he promised to adopt a lifestyle alien to the world portrayed in his music - one without any sexual activity whatsoever. In 2000, as his trial loomed and he feared that the album, Shyne, would be shelved due to negative publicity, he declared to God: "You know what? You know how much I love women, I'm going to be shomer habris [refrain from all sexual activity unless married] until this record comes out." (The Jewish Chronicle)

4. DMC


"Before we do the film, we're taking the story to Broadway," DMC told SOHH. "We grew up big time. So when we do stuff, we gotta do it big. Yeah. We're in discussions right now. We're over halfway there. It's a strong possibility that we will be taking the Run-DMC to Broadway. Then after we do the play, we'll do the picture. We want to do Broadway first." (SOHH)

5. Miguel

Miguel (Concept)Video Vixen

"People are way more bold texting and Facebook-ing things than they are saying it. You might say something that's a little more forward than if you were in person. I'm always on Twitter and BBM; it's definitely, um, helpful. I try not to do it too much on Twitter, though. You could make a huge mistake--you think you're sending a direct message [to one person] but you're sending a tweet to everyone [laughs]. (VIBE)

***Doggies, I'm not even gonna lie to y'all, I'm liking what's happening in rap right now. I know a lot of y'all are hating the white rappers coming out but my thing is, show and prove! LOL. Too many doggies are getting comfy so with everything that's going on, we're gonna see who is really grinding. Odd Future, Machine Gun Kelly, J. Cole, y'all know that's right off of the dome. It's gonna be interesting to see who's still caking come 2012. LOL. Weather is cooling down, so have some fun outside, doggies. Catch a local ball game or cop those bleacher tix. Matter fact, go see some concerts while y'all can. School starts back soon. Ride out! LOL! -BB***

[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]

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