News: 50 Cent Pours Out VitaminWater, Takes A Shot Of "Street King"

Friday, Aug 12, 2011 10:30AM

Written by Biz Jones

G-Unit leader 50 Cent has gotten gritty with his energy drink tactics after a successful run with VitaminWater in the mid-2000's by launching a new drink called Street King.

Details of 50's partnership with consumer brand company Pure Growth Partners landed online this week.

Pure Growth Partners, a New York City-based company that conceives and markets consumer brands, announced the launch of Street King, an energy shot made in collaboration with rapper, actor and entrepreneur Curtis "50 Cent" Jackson. Jackson collaborated with Pure Growth Partners' Founder and Chief Executive Officer Chris Clarke to launch the energy shot, which will provide a meal for a child in need with every shot purchased. "I'm inspired by [Clarke's] vision and innovative approaches to tackling serious issues. It's our mission with Street King to really change children's lives around the world," Jackson said in a statement. (Bev Industry)

While an exact release date has yet to be announced, 50 fans can expect the product to hit retail sometime next month.

Launching nationwide in September, Street King will be available in Orange Mango and Grape varieties for $2.49 to $2.99. The energy shot contains 100 percent natural flavors, no artificial colors and is made with a natural source of caffeine, which is derived from coffee beans, the company says. Each 2.5-ounce shot contains an amount of caffeine that is comparable to a cup of coffee, but contains zero carbohydrates, calories and sugar. Street King's Grape variety also is fortified with vitamins and gingko biloba. (Hip Hop N More)

In July, 50 revealed his initiative to provide food for millions of people in Africa by 2016.

"I want to impact peoples lives more. I created a new goal for my self, I want to feed a billion people in africa over the next 5 years," 50 tweeted Friday (July 16).
"Great Ill need your support moving forward RT @thequeuetip: You have my full support Fiddy (@50cent )"
"Every one who thinks my goal is good put #SK at the end of your tweets that's all the support I need right now."
"People here have a fair shot they don't have water RT @SamRothstein@50cent What about feeding people in your hometown of NY or other states?" (50 Cent's Twitter)

In 2004, 50 purchased a share of VitamWater and launched his own Formula 50 flavor.

You'll see 50 Cent in ads for his own flavor of upscale Glacéau Vitaminwater. The ads promote Formula 50, a grape-flavor water with 50% of the recommended daily allowance of vitamins, which he helped concoct last year. Glaceau approached him after learning he's a fan of their other designer waters. In the ads, 50 Cent reads The Wall Street Journal, retrieves the mail at his Connecticut home, records in a studio and works out at a gym. The ads are designed to show that Glaceau is part of his daily routine. (USA Today)

Check out a recent 50 Cent interview down below:

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