News: 50 Cent On "Street King" Global Takeover, "I Need Your Support"

Saturday, Aug 13, 2011 10:46AM

Written by Cyrus Langhorne

G-Unit leader 50 Cent has added a few details on his new Street King energy drink initiative aimed at helping end hunger to millions of people in Africa over the next few years.

Using Twitter as his tool, 50 has begun asking fans to get involved with the campaign.

"I'm gonna feed a billion people in africa over the next 5 yrs.They are putting SK in there tweets to show they support the idea. STREET KING," he tweeted August 12th.
"They need you to babe#SK RT @suad2801: @50cent.........Somalia needs you!"
"Every body log on to and register. I need your support. #SK"
"Help me go to RT @Januoregx: @50centstart with east africa right now coz its crucial up there #SK #FeedingBillions"
"Its a big difference between being hungry and starvation. I didn't understand at first either you will catch on read about what's going on." (50 Cent's Twitter)

Details of 50's new partnership with consumer brand company Pure Growth Partners landed online Friday (August 12).

Pure Growth Partners, a New York City-based company that conceives and markets consumer brands, announced the launch of Street King, an energy shot made in collaboration with rapper, actor and entrepreneur Curtis "50 Cent" Jackson. Jackson collaborated with Pure Growth Partners' Founder and Chief Executive Officer Chris Clarke to launch the energy shot, which will provide a meal for a child in need with every shot purchased. "I'm inspired by [Clarke's] vision and innovative approaches to tackling serious issues. It's our mission with Street King to really change children's lives around the world," Jackson said in a statement. (Bev Industry)

While an exact release date has yet to be announced, 50 fans can expect the product to hit retail sometime next month.

Launching nationwide in September, Street King will be available in Orange Mango and Grape varieties for $2.49 to $2.99. The energy shot contains 100 percent natural flavors, no artificial colors and is made with a natural source of caffeine, which is derived from coffee beans, the company says. Each 2.5-ounce shot contains an amount of caffeine that is comparable to a cup of coffee, but contains zero carbohydrates, calories and sugar. Street King's Grape variety also is fortified with vitamins and gingko biloba. (Hip Hop N More)

In July, 50 revealed his initiative to provide food for millions of people in Africa by 2016.

"I want to impact peoples lives more. I created a new goal for my self, I want to feed a billion people in africa over the next 5 years," 50 tweeted Friday (July 16).
"Great Ill need your support moving forward RT @thequeuetip: You have my full support Fiddy (@50cent )" (50 Cent's Twitter)

Check out a recent 50 Cent interview below:

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