News: Swizz Beatz Ready To Unveil Hidden Gems, "They'll Be Seeing That Starting Next Week"
Sunday, Jul 17, 2011 10:48AM
Fans anxious to sample Swizz Beatz's upcoming Haute Living project will receive their first taste next week as the hitmaker announces plans to slowly unveil the LP.
Although no longer coming out in album format, Swizzy said Haute Living will be released record by record.
"What you would do with an album [promotion wise] is what I want to do with each single," Swizz explained in an interview. "The album ain't change, its just the way of putting it out. I just felt like I wanted to do it bigger. I rather stretch it out and make every song make sense you know. Bono and Kanye [West], I can't just throw that out. I have too many hidden gems on there. I want to really take my time and paint the picture, but, they'll be seeing that starting next week." (XXL Mag)
Swizzy recently described his new motivation to shake up the music industry.
"I want to change the whole mind-set of the way I do things as an album, but Haute Living is definitely coming. I'm just tired of doing things traditional. My whole concept of life is just to do things nontraditional, making new rules. Sky's not the limit -- it's just a view." (MTV)
He also recently said the project would not be released as a typical album.
"As far as my project, which is no longer an album, it's gonna be a lot of great moments for music," Beatz revealed in an interview. "That's the reason why I decided not to even do an album no more and just create moments. If it ain't Bono and Kanye [West] alone on 'Skyscrapers' it's out of hand. Me, [Lil] Wayne and Lenny Kravitz on 'Rock N Roll.' It makes no sense. My plan is to, in five years from now, be ten times as more successful." (Punchbowl Blog)
In May, Beatz announced an incentive to drop the project on his birthday.
"Monster Mondays was a warm-up for people to understand that I'm doing things different," Beatz said about releasing new musicon a weekly basis. "So when we get into my album Haute Living, which I'm dropping on my [birthday] September 13th, people, when they hear the track with me, Bono and Kanye [West] they can be prepared for it. When they hear the track with me, Lenny Kravitz and Lil Wayne, they can be prepared for it." (BBC Radio)
Check out some recent footage of Swizz Beatz down below: