SOHH Whatcha Think: So Why Don't We Have Jay-Z & Kanye West's "Watch The Throne" Yet? [Click Here & Speak]
Monday, Jul 4, 2011 12:00AM
Now as I type "SOHH Whatcha Think" for Independence Day, I have Jay-Z and Kanye West's "H.A.M." record playing, via YouTube, and am wondering why was there ever an announcement for this project in the first place.
[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH.com]
July 4th, 2011. No Watch The Throne? To be honest, this piece actually posts at midnight, so if by some divine miracle, the record drops as unexpectedly as Lil B's I'm Gay (I'm Happy) album, cut me some slack. But, with countless (OK, just a couple) sources claiming the project is not dropping today, I feel comfortable in at the very least trying to make sense of its multiple delays and undetermined future. Where do we start first? How about Ye's surprise announcement of Watch The Throne?
"Me and jay bout to drop a 5 song album called "Watch the Throne"," Ye wrote Friday (August 27) evening. "'MONSTER' ..... Happy GOOD Friday!!! The second song off of me and Jay album!http://www.kanyeuniversecity.com/blog/." (Kanye West's Twitter)
Well, what went from a 5-song album turned into an extravaganza as Ye waited weeks later before announcing some pretty throwback and high profile hip-hop producers attached to the record.
"We got new Pete Rock Joints on the Watch the Thrown album... Q Tip joints... We bout to spit on this Madlib beat"
"We don't play by radio rules... We come together as a family and give the fans what they need... Good Fridays" (Kanye West's Twitter)
Some time passes, Pete Rock and DJ Premier confirm their involvement and then the rumor mills run wild. Well, in all fairness Ye admits some of those heat rocks actually landed on his platinum-selling My Beautiful Dark Twisted Fantasy album (which dropped in November) and then reveals they are headed overseas to work on the LP.
Touching on his project with Big Brother Jay-Z, called Watch the Throne, West stated that the release will be a full album, not an EP, as was initially reported. "We had done five [songs] so far, and then a few of 'em, kind of, were out there, and I put them on my album. Sorry Jay," he said, laughing. "But we got some more, and we going to the south of France at the end of this month just to record new ideas." (XXL Mag)
Nearly a month passes and as you could imagine, Jay-Z admits Ye was telling the truth about snatching a few of their records but assures the project is "coming out amazing."
In the Q&A session Hov revealed that "Monster," "So Appalled," "Power (Remix)" and "The Joy" were all supposed to be on the album, but the first two ended up on Kanye's My Beautiful Dark Twisted Fantasy instead. "We went away to Bathe, England, last week," Jay said, referring to him and Yeezy. "I was out there doing some promo and we did about seven records in three days. We gonna finish another three records, [then] probably look at it to see if we should take any records off and record new ones, just to make it better. But it's coming out amazing." (XXL Mag)
Nearly six months after breaking the news of their monumental album, Ye drops the bomb and issues a deadline. New LP release date? Within 7 days!
On New Year's Eve, West also said the joint project would be ready within seven days. After his star-studded concert with Coldplay at The Cosmopolitan in Las Vegas, Jay-Z headed to the grand opening of Marquee nightclub where he held court with Kanye West. Yeezy and his big bro popped bottles of Ace of Spades champagne before announcing some exciting news. "Watch the Throne coming in one week," said 'Ye about his collaborative project with Jay. Bottles of the pricey bubbly were passed out before Kanye toasted the douchebags with an impromptu version of "Runaway," while a jubilant Jay spit his verse from "Monster." If that wasn't enough, Rihanna joined the party by singing part of "What's My Name?" (Rap-Up)
After Ye snaps back to reality...
"I'll be back this SUMMER!!!!!!!!!!! IN THE STUDIO NOW WITH THE BEARS GAME ON ... WATCH THE THRONE COMING IN 2 MONTHS!!!!!!!!!! MY NEW ALBUM COMING THIS SUMMER ... ALL THE LIGHTS VIDEO IN 1 WEEK!!!!!! THIS IS HIGH END RAP MUSIC I just threw some bassoon on this muthaf*cka" (Kanye West's Twitter)
Let's just fast forward some time. Cliff notes? Jay-Z and Kanye West allegedly start recording tracks in a Manhattan hotel, "H.A.M." unexpectedly drops to mixed reviews, rumors about a Beyonce and Bruno Mars guest feature emerge, multiple producers give the project props and a partial tracklisting leaks. But finally, closure appears near.
The Source has received a solid date for the release of Jay-Z and Kanye West's collaborative and highly anticipated album Watch The Throne: July 4th. The information was shared exclusively toThe Source by a source very close to the Hov and Ye super project. Later on this evening there will be a G.O.O.D. Music event presented by Heineken and Kanye West held at a still undisclosed location in New York City. Rumors are speculating that at said event, Kanye and Jay-Z might be making an announcement about the July 4th release date. Once the July 4th date is confirmed, remember that you heard it here first. Fireworks indeed. (The Source)
And what better way to top it off than...?
Contrary to reports earlier today that speculated that Watch The Throne, Kanye West and Jay-Z's highly anticipated new collaborative album, would be released on July 4, VH1 can exclusively confirm that the record will NOT be dropping on our nation's birthday. We spoke to sources close to Jay-Z's management team earlier today who have direct knowledge of the album's release plans, and they confirmed that the rumored July 4th release date is "not happening." Sorry to ruin your holiday, folks! (VH1)
Hopefully by the time you reach this point, you are drooling out of your mouth eager to comment saying, "YOU'RE WRONG! IT DROPPED TODAY!" And I really hope it does. But before I leave this post, my lasting point is this. In less than 60 days, it will mark the one-year anniversary since Kanye West initially announced the LP. When it drops, will it have really been worth the wait? Worth the daily to weekly updates and empty promises? Are we too modest in believing it is a "perfection" issue and not a lack of motivation at this point?
SOHH Whatcha Think?
For the latest gadgets, gear and giveaways, check out GetFrush.com.
[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]