SOHH Whatcha Think: DMX's Diss To Rick Ross' Maybach Music Offer? Dumb Or Super Dumb? [Click Here To Speak]
Monday, Jul 25, 2011 12:05AM
While we love to poke fun at DMX and claim there is an imaginary countdown clock for when he will return to jail due to his more-than-frequent run-ins with the law, I am going to take the road less traveled and opt out. Rather, instead of looking at X's bad illegal decisions in life, I want to take it a step further, in a different direction, and question how "dumb" of a choice it was to not ink a deal with Rick Ross' Maybach Music Group.
[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH.com]
I seriously look at Rick Ross and the Maybach Music Group brand as a force to be reckoned with, or at least in the near future. Even though I do not respect or view MMG as being on the Bad Boy or Death Row level during their claim to fame days, I believe they represent a modernized version of 1999's Dipset or even the 2001/2002 substance which made up G-Unit. They are not quite there, but definitely ahead of the game.
Now this brings me to my next point. Why, oh why, would DMX not ink on the dotted line? Shucks, he could have done a 2Pac/Suge Knight type of mid-1990's deal where he signed the paperwork fresh out of jail. Call him smart if you want, but the rap game is about a few things. Glitz and glamour. DMX's presence on MMG would be like an NBA veteran (think Sam Cassell joining the 2007-2008 Boston Celtics) who has won the gold but wants another taste, just for old time's sake.
DMX was released from Yuma Prison in Yuma, Arizona at about 5:30 a.m. PT on Tuesday (July 19) and the dog made it clear to XXL that he's an unsigned "free agent" who can't wait to release his next album...It just won't be on Rick Ross's Maybach Music Group. "Nah, probably not," the Yonkers native told XXL exclusively live on location in Arizona, in between being disappointed by a Dillard's department store's clothing collection that morning and hitting the studio late that night. DMX wouldn't delve into why he was dismissing the alleged offer of signing to the Boss's MMG imprint, but promised that his next album - no release date as of press time - will return realness and rawness to hip-hop. (XXL Mag)
Although some fans may think X has kept it real by not joining the likes of a "former correctional officer" or even argue X is a "boss" and will not, should not bow down to any "rookie," common logic proves you wrong. Look at some hip-hop veterans who swallowed their pride, to an extent, and went for the bucks. Nas joining Def Jam in 2005/2006 to work for his arch nemesis, Jay-Z. Common, as of late, joining the Warner Bros. Music artist roster.
Not only would X having joined MMG have been a good look for him, but the amount of exposure would have been over the top. Instant quality collaborations, maybe even a truce being called since Ross is close with Jay-Z, a few "Reebok's Back" commercial spots with Swizz Beatz in the background, and oh yeah, a slew of newcomers looking to add X's gritty flavor onto their tracks. Not to mention, MMG falls under Warner Bros. Records which has already begun blossoming with Curren$y, XV, Jill Scott, Common and other acts popping up at the label.
Therefore, to call X's decision to snub Ricky Rozay "dumb" is a bit of my inner fan being upset with him for looking elsewhere. But falling back for a split second and imagining the greatness which "could" have happened, how else would you describe X's decision?
SOHH Whatcha Think?
[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]