SOHH Whatcha Think: Did Roc Nation Take Too Long To Cook Up Cole's Album? 3 Ways To Stir A Hunger For More. [Click Here & Speak]
Friday, Jul 29, 2011 3:30PM
If you think of a label like a restaurant, its clear that listeners have alot of choices with whom they choose to do business.
[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH.com]
Some labels offer fast food (cheap, quickly made albums) and others boast a more quality roster (or menu, since we're rocking with the analogy). Rap fans are hungry, but patient: We understand a quality meal takes time, so we sit back, munch on mixtapes -- I mean appetizers -- and wait for the main course.
We trust the Roc Nation Restaurant. H*ll, we know one of the owners. This J. Cole thing will be worth the prep time. Right?
Recently, Cole announced that his debut is set to be released this September. It's been a h*ll of a wait, which leads to our Question of The Day: Are the masses still hungry for a J. Cole album, or has his smoking hot hype started to cool?
Let's look at 3 things that can spur a hunger for more:
Watch the Throne Tour
Cole needs to get on this tour by any means necessary. His wave on the Internet may not be as strong as it was this time last year, but the exposure he'd receive from an event like WTT may give him the mainstream buzz that has eluded him since 2009. Tell Ye you want in. Tell Jay you want in. It's time to be serious. Game time is over. No more Coleplay.
Beef with a Queens Cat
History has taught us two things: A big butt and a smile are never to be trusted, and that if you beef with anyone from Queens, your buzz will increase -- expeditiously. Kidding. Kinda: The first part is real rap.
Kill these n*ggas
Not literally. Musically. Drop a smash single, son!! I was feelin' "Who Dat", but I knew commercially it'd be a tough sell. Do like Hov and bring the suburbs to the hood. Or the Ville. Whatever. Point is, "Work Out", "In the Morning", and A Trip to Krispy Kreme aren't the audio/visuals that are gonna take you from here *points yay high* to here *points to Biggie*.
Artists -- even the most promising, are getting fewer chances at longevity. If you haven't developed a huge fan base (aka sold mad albums) after maybe two albums, its back to the underground. Is it fair? No. But that's the climate. I, for one, will be checking for Cole Word: A Sideline Story.
Just make sure its served hot.
SOHH Whatcha Think - Is the J. Cole wave still big enough to move units like hot cakes?
Peep this new joint by J. Cole featuring Trey Songz