SOHH Whatcha Think: Where Should 50 Cent Make His Next Label Home? [Click Here & Speak]
Friday, Jun 24, 2011 12:05AM
Have we finally reached the end of major labels running the music industry? Should we expect more veterans like Pharoahe Monch and Black Rob heading the indie route courtesy of thriving labels in the form of Duck Down and Mello Music Group? Even better, for the remaining majors, what do they have that Interscope doesn't?
[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH.com]
I love 50 Cent. Always have, always will. With that being said, the question remains in my mind, "What in the world are you going to do off Interscope Records?" For the readers just getting caught up, 50 has finally been given the question of, "What's next?" since he only has one album obligation left for the head honcho Jimmy Iovine and presumably Aftermath Records' Dr. Dre (and Shady Records' Eminem while I am at it.)
"I don't know," 50 told MTV News when asked if he would ink back with Interscope once his five-album deal was fulfilled. "It will all be clear in the negotiations following me turning this actual album in. And, of course, the performance and how they actually treat the work will determine whether you still want to stay in that position or not...It's not like you're gonna be able to make a project bigger than the actual project is, but if the songs are right and you have full support and you feel that support, why would you want to go anywhere else? If not, if you don't have that support, why would you want to sign to another system? In the financial state that I'm in, you just do it yourself." (MTV)
I don't know, maybe it is having seen the great Michael Jordan spend his entire career with those reigning Chicago Bulls of the 1990's or even what Kobe Bryant has achieved as a member of the Los Angeles Lakers even to this day. But even Ohio-bred super star LeBron James shocked the world after leaving his Cleveland Cavaliers for a shot in Miami and came just two wins shy of finally grasping gold.
So knowing 50 single-handedly sparked Interscope Records' profile in 2003 with this multi-platinum Get Rich or Die Tryin' which was followed by the million copies in a short week success of The Massacre and strong but lackluster sales (in comparison) via Curtis and Before I Self Destruct, you have to wonder what the next "best" move should be. And while the idea of "free agency" sounds fun, there is plenty of reason why 50 should stay put.
"Universal needs to stop taking my f*cking songs down. I am doing this for the people not for your label," he tweeted June 23rd. (Drake's Twitter)
Lupe said Atlantic wanted him to sign a contract that would give them 25% of anything he makes from shows or deals with other companies like Nike or whatever. (Sean's note: That's a 360 deal) He told them NO so they threatened him by not pushing any of his new songs on the radio or giving him money to make the videos (the I'm Beamin' video came out of his own pocket). Also they basically don't like his music or the way Lupe put it 'They think I'm whack'. So Atlantic sent him hooks they wanted him to do. He recorded them and sent them back but they didn't like them anymore and tried to have him change the hooks like 60 different times. In the end he had enough. (The LupE.N.D.)
"So they not gonna understand that Nas and Ghostface are modern day prophets," Shyne added. "Of course they don't understand the depths and complexities of selling an artist and [that] it's not just selling music. It's not just a hit Top 40 record. You gotta sell a lifestyle. But they so used to selling these rappers that are characters and then cup it with the fact that they don't like rappers period, so definitely he don't understand why people are buying an ex-prison guard's records. He don't even get that. So he's confused. They don't get that. I definitely support Nas." (SOHH)
You could make a few arguments. Warner Bros. sounds pretty nice until you realize Rick Ross and his Maybach Music Group are the hottest things popping out over there. Sony is a great distributor, but with Roc Nation as its primary focus, seems like the attention would be divided. There is always EMI Music as well, but with 50 Cent demanding such a high profile status, he seems hard to believe he would quietly make a move at the indie game.
At the end of the day, it truly seems, hate it or live it, 50 is in the best possible position at Interscope. Not only is the Dr. Dre and Eminem association incredible but it's where he has seen his ups and downs and still remained relevant. Only time will tell but looking at the problems artists have had at their own separate record labels, seems like 50's problems can occur anywhere.
SOHH Whatcha Think?
[Editor's Note: The views expressed in this column do not necessarily reflect those of SOHH]