Underrated: "He Captured A Market That Includes Rock, White Fans, Asian Fans..."
Tuesday, Jun 14, 2011 12:15AM
[SOHH features a new entertainment personality each week to speak on who they feel is the most underrated artist. After Chingy gave DJ Quik the title last week, Hoodlife Cyphas CEO Terrell Blair names Tech N9ne SOHH Underrated.]
You know what's incredible is even with me being from New York, I really have to go with a universal type of individual like Tech N9ne. I'm an avid fan of Tech N9ne.
With [him], I'm coming from a lyrical standpoint but I'm also coming from the business aspect of it. I say Tech N9ne in the sense that when it comes to the lyrical part of it, he's an individual that was able to play with words. He was able to capture a market.
He not only captured a market including people of color, but a market that includes rock, the white fans, the Asian fans. He wasn't afraid to play with his words. He wasn't afraid to take it to the dark side and get a feature from "this" type of artist or "that" type of artist.
And look at his longevity. The fact that he's able to tour year round is amazing. Look at his hunger. I talked to him recently and he said he's still trying to capture more of the East Coast. They're still looking to get a fan base here in New York and New Jersey. They're still trying to do shows in New York.
He's so humble too. He's an individual that the typical consumer or rap head will not associate themselves with. When they hear Tech N9ne, they may associate him as one of these young, up-and-coming cats so I look at his longevity and the fact that he's still humble about it. He's still hungry.
Terrell Blair is the CEO of Hoodlife Cyphas DVDs & CRACK DVDs. His DVDs are most known for capturing a mixture of aspiring emcees and mainstream artists including Wiz Khalifa, Tech N9ne, French Montana, Fred the Godson and more. In addition to directing and editing, Terrell Blair also works on multiple charity-related projects.
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