News: Yung Berg Puts On For Chi-Town Hero, "[He's] Been Kicking A** All Year"
Thursday, May 5, 2011 8:46AM
Chicago rapper Yung Berg has found himself getting caught up in the hype of the NBA Playoffs by releasing a new record honoring hometown Bulls superstar Derrick Rose.
Berg sees the "Derrick Rose" tribute track as his own version of Wiz Khalifa's Pittsburgh-themed "Black & Yellow."
"The response has been phenomenal... Hopefully I got my own little 'Black and Yellow' thing going on," says Yung Berg. "My goal is for it to be playing inside the Bulls playoff [games], like when Derrick Rose scores, or for ESPN to show it. I would love for it to get played like that." A music video for "Derrick Rose," which was shot in Chicago last week, will be released shortly. As for the song's namesake winning the MVP award, Berg says that Rose "has been kicking a** all year. He deserves it. I definitely see [the Bulls] going to the finals, and I feel like they can win." (Billboard)
This week, Rose was officially acknowledged for his skills by being named the NBA's Most Valuable Player.
Derrick Rose continued his family affair Wednesday night, bringing his mother and three brothers to center court with him to accept the NBA's most valuable player trophy from Commissioner David Stern. "This right here is for the city of Chicago," Rose told the cheering crowd. Rose's heartfelt acceptance speech from Tuesday still had people buzzing a day later. "It was an extraordinary event," Stern said. "In addition to being a great basketball player, he's a very nice and well-rounded young man. He's the full package. He has a family that watched out for him and made it through difficult times. He's very valuable, not just to the league but to his teammates and as a role model to all." (Chicago Tribune)
Outside of sports, Berg recently talked to SOHH about making a name for himself as an independent artist.
"I think a lot of people back in the day, when I was coming up, thought getting a record deal was the way to get into the game. But I think right now with the Internet and with people being used to getting music so quickly, I think a record label is something you really don't need. As far as Lupe Fiasco's [Atlantic Records] situation goes, I feel him 110 percent because he came into the game and had major success but then the climate of the music industry changed and they wanted him to sign a 360 deal. So he was like, "F*ck that. I've already made my mark. I've already did what I did so why should I conform to these industry type ways." And I feel him on that but then again, this sh*t is a business and at the end of the day, that just is what it is." (SOHH Guest Star)
He also recently discussed retiring his flashy jewelry.
"On some real sh*t back in the day when I was buying those big a** chains and sh*t, I felt like that was a part of me being Yung Berg. But me growing up and being Christian, being Mr. Ward, and who I really I am, I toned down. I'm not going to be with the big gaudy chains because people would look and they would say 'Well, this n*gga still ain't learn his lesson.' I learned my lesson. I'm going to have jewelry but it's going to be more upscale and common. It's not going to be catching just the nigga eye." (VIBE)
Check out Yung Berg's "Derrick Rose" anthem down below: